how to use videos to market business

Video Content Marketing for Edutige - Basic How to Videos

How to videos are always a great way to create video marketing content. But those how to videos don’t always have to be specific to your product. For example, in the following video for Edutige, I wanted to teach people how to do something that I see a lot of people doing incorrectly. A lot of people improperly put on a lavalier microphone. Is it a big deal? Kind of.

The big reason is that it looks unprofessional and not only that, but it’s a clear sign of amateur video. I know this is important to our customers because the whole point in using an external lapel mic is to improve production value.

I often hear people saying they want their videos to look and sound more professional. And while a lavalier microphone will do that, it’s in the small details, such as putting on the mic properly, that are that last little step towards a more professional, polished video.

So that’s why a little how to video such as this can help customers, even if the video is not specifically about a product or service you are offering. It’s a great way to add value and build trust with your target audience.

What kind of how to topics can you think of that are not related to a product or service?

Post on Edutige’s website:

How to Properly Put On a Lavalier Microphone

It’s great that so many people have bought our lavalier microphones and upped the audio quality and overall production value of their videos. I love it. But what I don’t love is seeing how very few people actually know how to put a lavalier microphone on properly.

So to remedy that, check out this week’s video and be sure I don’t catch you doing it wrong from now on :)

Have fun and good luck.

Video Content Marketing for Edutige: How a Video Series Helps Customers

One way to create video content is by producing a series of videos about a particular topic. In this case, I’ve made three videos covering different microphones that can be connected to an iPhone using the Apple Lightning to headphone adapter cable. The purpose was to reassure people that their microphones can work with the iPhone 7’s Lightning port; in other words, it was a way to reduce the fear and anxiety of the unknown. Video content marketing is first and foremost about educating your customers or clients, helping them get over any fears or apprehensions they may have about doing business with you, or seeking you out to help them. Yes, videos can be used to build your brand but that’s only scratching the surface because those videos don’t always demonstrate the real value your business provides. At least that’s the way I see it.

What about you? How could video content marketing be used in your industry?

The post from Edutige is here: The EIM-001 microphone for iPhone or iPad is great for vlogging, birding or recording audio. But what if you have an iPhone 7 and need to use the Lightning to headphone adapter? Will you still be able to use an external microphone like the EIM-001? Well, yes, you can. And it works really well.

The only issue I find with the Lightning to headphone adapter cable when using a microphone like the EIM-001, is that the cable is flopping around. This wasn’t an issue with previous generation iPhones because we could plug the external microphone directly into the iPhone headphone jack.

Anyway, it is what it is, right? If you want to connect an external microphone to an iPhone 7 or iPhone 7 Plus, then you need to use the Lightning to headphone adapter cable. The great thing is that it works perfectly with our Edutige microphones.

Let me know if you have any questions about what microphone to choose for your device or situation.