presentation audience

What You Must Know About Your Audience Video 3: Consequences

This is the third and final part of the Presentation Foundation Series about knowing your presentation audience. In this video, you'll learn why and how to use consequences to get your audience's attention and to get them to take action. Please check out the video or skip down to read more.

If YouTube is unavailable in your area, please click the following link to watch or right-click to download: Presentation Foundation Series - What You Must Know About Your Audience Video 3: Consequences

Video length 1:59 (Click CC for captions or read transcript below) Special thanks again to Powtoon (http://www.powtoon.com) for making this video possible.

Before we start, if you haven't seen the previous Presentation Foundation Series videos, then have a look at those by clicking the following:

What a Presentation Must Do Video 1: Are You Entertained?

What a Presentation Must Do Video 2: Reward

What a Presentation Must Do Video 3: Create Action

What You Must Know About Your Audience Video 1: 8 Essential Questions

What You Must Know About Your Audience Video 2: Why should they care?

Short blog post this week because it's been unusually busy for me…

But here's the thing you need to know about people and consequences…

We all live with a certain amount of consequences whether we take action or not. Those consequences can be powerful motivators to get people to act a particular way. That same psychology can be applied to your presentations.

However, you need to spend some time carefully thinking about what the consequences would be for your audience if they didn't listen to your presentation. You also need to think about what would happen if they didn't take action on what you are going to tell them.

Once you know what the consequences are, use the major consequences at the beginning to get your audience's attention. Use the others throughout your presentation to reinforce your message and to refocus your audience from time-to-time.

Short one as I said…Let me know what you think and if you have any questions.

Thanks.

Carl

 

Transcript:

Guess who said, "Nothing is worth doing unless the consequences may be serious."

If you guessed Noble Prize and Oscar winner George Bernard Shaw, you get well, a pat on the back.

In this third and final video on what you must know about your audience, you're going to learn how consequences can help you create presentation content that will motivate your audience to listen to you and take action.

As George Bernard Shaw said, people will not be motivated enough to do something unless the consequences are serious.

What that means is that you need to carefully consider what the consequences would be for your audience if they didn't listen to your presentation.

You should make a list of all the possible consequences your audience may suffer or experience. The deeper you can get into consequences, the better you'll be able to figure out what content will get your audience's attention and get them to take action. What you're trying to do is shake your audience from their mental and emotional comfort zone and make them realize that what you have to say is going to be critically important to them. This will take some time because you have to go beyond the obvious answers you'll first come up with.

But once you have that list of consequences, what you should do is use the major ones at the beginning of your presentation and use the others at different times during your presentation.

There you go. You now know how to use consequences to create content that will motivate your audience to listen to you and take action.

If you have any questions or comments about this, please leave them in the comments section below. And remember to subscribe to my YouTube Channel and sign up for my newsletter at CarlKwan.com so you don't miss a thing.Thanks for watching and talk to you next time.

Bye-bye.

What You Must Know About Your Audience Video 2: Why should they care?

This is the second part of the Presentation Foundation Series and will cover your presentation audience. In this second video about audience, you'll learn one of the most important questions you need to ask about your presentation audience: Why should they care? Knowing your presentation audience and what their possible motivations are for listening to your presentation is critical to having a successful presentation. In other words, DO NOT skip this step!

Please check out the video or skip down to read more.

If YouTube is unavailable in your area, please click the following link to watch or right-click to download: Presentation Foundation Series - What You Must Know About Your Audience Video 2: Why should they care?

Video length 1:40 (Click CC for captions or read transcript below) Special thanks again to Powtoon (http://www.powtoon.com) for making this video possible.

Before we start, if you haven't seen the previous Presentation Foundation Series videos, then have a look at those by clicking the following:

What a Presentation Must Do Video 1: Are You Entertained?

What a Presentation Must Do Video 2: Reward

What a Presentation Must Do Video 3: Create Action

What You Must Know About Your Audience Video 1: 8 Essential Questions

Why you should know why they should care

I'm hoping that you're starting to see how important it is to know your presentation audience. It all comes down to making sure you talk to your audience about what they care about. The reason is people only care about themselves. If you don't know what your audience cares about, then there's a great chance your presentation will not give you the results you hope for.

The most likely outcome is you'll see your audience either dozing off, looking bored or be very happy that you've stopped talking.

How to ask "Why should they care?"

One important thing to remember here is to ask this question immediately after you know your presentation topic. This is easy for people who are assigned a presentation and/or topic to cover. But even if you have to come up with your own topic, asking "Why should they care?" can help you uncover your topic.

Three step process

I recommend using a mind map, white board or just a list on a piece of paper. Personally, I like mind maps on my Mac and also using Evernote.

  1. Do a brain dump and just write down anything you can think of that would make your audience care, that would motivate them to listen.
  2. Go through your list and cut it down to a top five.
  3. Go through the top five and cut those down to a single main reason or perhaps the top two or three reasons.

In Step 3, really try to get it to one reason because this will be something you can use throughout your presentation. Knowing this single main reason will also help you stay focused when creating your content.

However, if you really discover that there are two or three reasons, that's okay, too. In that case, rank them in order of importance and make your content according to that ranking.

What you might find out

Two things can happen after you've worked on the content. First, when you've determined why the audience should care and you have your content, you might find that the initial answer to "Why should they care?" will be different.

This happens because once you've worked on the presentation, you may have a revelation about what the audience REALLY wants to hear. Don't ignore this. It's better to fix the content than to present the wrong thing to your audience.

The second thing that may happen is you'll confirm that your answer to "Why should they care?" is correct. You'll find that your presentation seems cohesive and stays focused on what your audience wants to hear. Plus, you'll have a sense of confidence that the presentation is going to be successful.

Now you know

Remember to always ask, "Why should they care?" right from the beginning of your preparation. DO NOT SKIP this step. It is a mission critical step that will make your presentation a success or failure.

Coming up

Next time, I'm going to share with you one final way to get into your audience members' heads and ensure that you know what content to include. If you haven't signed up for my newsletter, then please sign up now so you don't miss anything.

Thanks.

Carl

 

Transcript:

Oh yeah? What do you care!?

In this Presentation Foundation Series video, you're going to learn one of the most important questions you need to ask your self about your presentation audience:

Why should they care?

The answer to that question will help you understand what will motivate your audience to listen to you.

So you have to ask yourself why the audience should care about your presentation right from the beginning.

It doesn't matter what your topic is or what content you think is important to include.

The key is figuring out what the prime motivations are for your audience to listen to you, to somehow be persuaded by what you have to say.

So DO NOT skip this step and DO NOT assume you know what the answer is.

What you should do is make a list of all the possible reasons why your audience should care.

Next, go through the list and decide what the top five reasons are.

Then go through the top five and cut the list down to a single, main reason or maybe even the top two to three reasons.

At that point, you'll have a clear idea as to what will motivate your audience to listen to you, and most importantly, care about what you have to say.

There you go. You now know one of the most important questions you need to ask about your presentation audience: Why should they care?

If you have any questions or comments about this, please leave them in the comments section below. And remember to subscribe to my YouTube Channel and sign up for my newsletter at CarlKwan.com so you don't miss a thing.Thanks for watching and talk to you next time.

Bye-bye.

What You Must Know About Your Audience Video 1: 8 Essential Questions

This is the second part of the Presentation Foundation Series and will cover your presentation audience. In this first video about audience, you'll learn the first of three things that are important to know about your presentation audience. I'll show you 8 essential questions you must answer if you want to have a successful presentation. Knowing your presentation audience and what their possible motivations are for listening to your presentation is critical to having a successful presentation. In other words, DO NOT skip this step! Please check out the video or skip down to read more.

If YouTube is unavailable in your area, please click the following link to watch or right-click to download: Presentation Foundation Series - What You Must Know About Your Audience Video 1: 8 Essential Questions

Video length 1:52 (Click CC for captions or read transcript below) Special thanks again to Powtoon (http://www.powtoon.com) for making this video possible.

Before we start, if you haven't seen the three videos about what a presentation must do, then have a look at those by clicking the following:

  1. What a Presentation Must Do Video 1: Are You Entertained?
  2. What a Presentation Must Do Video 2: Reward
  3. What a Presentation Must Do Video 3: Create Action

Why people mess up their presentations

The most common mistake I see when consulting people or companies on their presentations is that the presenter doesn't give enough thought or consideration into who his or her audience is. Almost everyone I meet spends way too much time focusing on what he or she wants to say and not enough on what the audience wants to hear. This is a critical mistake.

In fact, knowing your audience is one of the most important, if not the most important, part of preparing your presentation.

Do not assume

It's far too easy to assume what your audience wants to hear and even easier to completely mess up your presentation because you didn't know your audience. The worst part is you might not even know you messed up.

But if you've ever noticed that your audience isn't paying attention or you didn't get the result you were hoping for, it's pretty safe that you didn't know your audience as well as you should have.

A brief story about assuming

A client of mine was very proud of an important presentation he gave to an international audience. There are about 300 high-ranking people from his industry in attendance. I was eager to learn and help him replicate his success so I asked him about the presentation.

As he explained, I got this uneasy feeling in my stomach because I knew I would have to tell him some bad news. Everything he told me about his presentation content were things that his audience already knew. Not only did they know it, but they were likely experts on the subject.

So what my client did was essentially bore his audience to death. At the same, he degraded his own reputation and credibility by not offering anything new and not showing off his own expertise.

Avoid the mess…and boring your audience to death

So here are eight essential questions you need to answer to help you paint a picture of your audience, and most importantly, what their possible motivations are for listening to your presentation.

1. Are they male or female?

2. How old are they?

3. What do they look like, as in their physical appearance and how they dress?

4. Where do they live?

5. What kind of job do they have?

6. What do they do for fun?

7. What is their education level?

8. What is their social status?

Now you know

You can now get a pretty good picture of who your audience is. Make sure you go through these 8 questions every time you prepare a presentation. DO NOT SKIP this step. It will be easy to want to but do so at your own risk.

Coming up

In the next two videos I'll talk about how you can better understand your audience's motivations so that your presentation content matches up with what your audience wants to hear.

Thanks and talk to you next time.

Carl

 

Transcript:

In this video, you're going to learn the first of three things that you must know about your presentation audience so you don't completely mess up your presentation.

Ok so knowing your audience is one of the most important, if not the most important, part of preparing your presentation.

It's far too easy to assume what your audience wants to hear and even easier to completely mess up your presentation because you didn't know your audience.

The worst part is you might not even know you messed up.

But if you've ever noticed that your audience isn't paying attention or you didn't get the result you were hoping for, it's pretty safe to say you didn't know your audience as well as you should have.

So here are eight essential questions you need to answer to help you paint a picture of your audience, and most importantly, what their possible motivations are for listening to your presentation.

1. Are they male or female?

2. How old are they?

3. What do they look like, as in their physical appearance and how they dress?

4. Where do they live?

5. What kind of job do they have?

6. What do they do for fun?

7. What is their education level?

And finally 8, what is their social status?

And there you go. You can now get a pretty good picture of who your audience is.

In the next two videos I'll talk about how you can better understand your audience's motivations so that your presentation content matches up with what your audience wants to hear.

So be sure to subscribe to my YouTube Channel and subscribe to my newsletter at CarlKwan.com so you don't miss a thing.

Thanks for watching and talk to you next time.

Bye-bye.

Presentation Quick Tip #8 - How to Create Presentation Content Your Audience Will Care About

Choosing presentation content is often one of the most difficult tasks a presenter faces… with getting up and giving the presentation right up there, too. So I thought I'd offer a simple, effective tip when you have lots of stuff to talk about or when you're not sure where to start. Please check out the video or skip down and read more on this topic.

If YouTube is unavailable in your area, please click the following link to watch or right-click to download: Presentation Quick Tip #8 - How to Create Presentation Content Your Audience Will Care About

Video length 1:23 (Click CC for captions or read transcript below)  

Too much to say, too little time

Most people want to include as much as possible because it seems like the right thing to do. Or it might come from thinking that it's what your teacher or boss wants. The problem is how to fit everything in and meet your time restriction. Or not talk so much and so long that your audience turns into slobbering zombies. Interesting for a movie, but not your presentation.

It's a human thing

The thing to remember is that human beings can only remember approximately four things at a time. If you talk about too much, there's no way they will remember. So it's better to keep the number of topics you cover from three to five.

But I've got a gagillion things to talk about…What do I do!?

Obviously, you can't include a gagillion things, or even a bazillion, which is significantly less…I'm sure. So you need a process to hack away at what's important from what's unimportant. Not only will this help you focus on core topics, but it will help your audience better understand, and remember, the essence of your presentation.

Try this four step process…

Step 1: Make a list of everything you want, or think you should talk about. Everything. Just do a complete data dump and don't worry about what's good or bad.

Step 2: Cut that list in half. Be like a serial presentation content killer. Choose victims that are not necessary for understanding or that will take away from your presentation's focus and hack and slash them off your list.

Step 3: Now look at what your audience wants to hear, their goals, reasons for attending your presentation, etc. You should have identified this early on. Looking at your audience profile, go through your list and remove stuff they don't care about. Be ruthless in doing this, as your audience will thank you for being focused on what they want to hear.

Your audience will continuously pay attention because they are hearing what they want to hear. Always remember to think about why the audience would want to spend their precious time listening to you.

Step 4: Look once again at what you want to say, what the audience wants to hear and knock out anything else that doesn't add value or help you reach your goals and your audience's goals. You should now be able to get down to three to five life changing, universe moving, mind shattering topics… Or at least what you and your audience will be excited about.

So remember

Be ruthless in rooting out content that will not add value to your audience, that will not move them to action, or that will not persuade or motivate them. You can now focus on delivering focused, clearly defined information.

A final tip

If necessary, provide supporting evidence or additional information you didn't talk about in a document. Ideally, give this document to your audience at the end of your presentation so they don't sit there reading it while you're talking. You can even tell the audience that you will cover some core topics, and that everything else will be given to them afterwards.

If you have any questions or comments about this tip, please let me know by writing in the comments section below.

Thank you.

Carl

 

Transcript:

(Whuh, whuh, whuh!)

Pretty fast.

Hi, it's Carl Kwan here and this is Presentation Quick Tip #8.

In this video, you're gonna learn about how to create presentation content that your audience will care about, which is, you know, really important.

What you want to do is take your list of topics that you want to cover, or the points you want to cover, write them all down.

Just throw everything in there.

And then, cut it in half.

Think about what is non-essential, what is essential and just immediately cut it in half.

Then, take your audience's perspective and look at what content they would be interested in and why they would want to spend their valuable time listening to that content.

You'll probably be able to, kwhuh, cut your content in half.

You love that kwhuh, cutting sound, don't you?

Anyway, so cut your content again.

Then, look at your content, look at the topics you want to cover.

And again, go through that list and cut them again.

Try and get down to say, three to five really crucial, important, great pieces of information that you want to share with your audience.

And that is how you create presentation content that your audience will care about.

And this was Presentation Quick Tip #8.

If you have any questions or comments about this one, please leave them below this video.

Talk to you again soon.

Bye, bye.

Presentation Quick Tip #6 - How To Keep Your Audience Engaged

One of the biggest fears or moments of panic is when you see your audience becoming disinterested in your presentation. They are either not paying attention, being distracted by the latest game or, more than likely, the latest Grumpy Cat photo. Whatever it may be, you as the presenter hate that moment. But it doesn't have to be that way...

Check out the video for a quick explanation of what to do or keep reading for an in-depth look at this topic.

If YouTube is unavailable in your area, please click the following link to watch or right-click to download: Presentation Quick Tip #6 - How To Keep Your Audience Engaged

Video length 1:08  

Yes, it's true that people have a limited attention span, but it doesn't mean we have to let that rule, or ruin, our presentations. What you have to do is re-engage or reacquire their attention just before their attention span heads south.

How long before that happens?

Most experts say that human attention span ranges from 5-10 minutes, depending on which expert you're referring to. With so many distractions, especially from always present smart phones, I'm sure the limits of human attention have gone down.

In the case of presentations, it's better to err on the lower end of the scale. Therefore, I suggest re-engaging or re-acquiring the audience's attention once every 3-5 minutes.

Great, but how the heck do I do that??

To be honest, it actually doesn't matter what you do. The point is that if you've been speaking for a few minutes, you have to break the monotony and snap people out of their trance. I'm not saying that your content is boring. I'm just saying that you must do something.

For example, you could show, or talk about, something relevant to your presentation. A video demonstrating your point is always good. In fact, Apple uses this technique in all their presentations.

Another thing you could do is give your audience an interesting fact or statistic that reinforces what you're saying. Again, just make sure it's relevant.

If you have time and it's appropriate, or if you plan it, you could tell a personal story related to your topic. But be careful that the outcome of your story isn't predictable or your audience will lose interest before you ever finish.

Finally, a live demo of some sort can also be used. If possible, get your audience directly involved to connect them what you're saying in a more direct, tangible way.

The point is...

Whatever you do, just make sure you do it and be aware of your presentation's timing so your audience never has a chance to go off into la-la land... Unless that's what you're trying to do.

Thanks and talk to you next week.

Carl

 

Transcript:

Hi, it's Carl Kwan here with Presentation Quick Tip #6.

In this week's video, you're going to learn about how to time and space out the content in your presentation to keep your audience from getting bored.

Now, everyone has a very limited attention span.

They can only pay attention for maybe 3-5 minutes, maybe 7 minutes if you're lucky.

So what you wanna do is after 3-5 minutes, you wanna say, "But here's something really interesting."

And then present a fact or a statistic or some kind of really interesting piece of information that will re-engage your audience.

And make sure though that that piece of information really is interesting or they're still gonna be bored.

So remember, if you want to engage your audience and keep their attention, and make sure they don't kinda start dozing off, every 3-5 minutes introduce something that is going to be interesting to them…A stat or a figure, or whatever kind of fact or information that they will find interesting, that'll re-engage them.

And that is Presentation Quick Tip #6.

If you have any questions or comments, please leave them below this video.

Thanks for watching.

Talk to you again soon.

Bye-bye.