presentation storytelling

What You Need to Work from Home - A Presentation Lesson

A film about home office productivity. How does this relate to a presentation? It's a story that introduces a situation and is followed by the solution. Notice that there is a focus on showing, not telling. The audience stays engaged because we are not including details or information they already know. That's why the film just gets right into the topic. This is especially important when the audience already has some knowledge about the topic. For example, in this video the audience most likely knows how a cup of coffee is made so we don't need to show everything in complete detail.

And also notice the message to the audience when you see the mug I use.

A presentation must guide the audience along but not bore them with too much irrelevant information. This is also exactly what a corporate promo video or explainer video must also do. And it's why those types of videos are essentially presentations.

For presentations, corporate films and explainer videos please contact me at

Carl Kwan


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Kevin MacLeod


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Presentation Quick Tip #5 - How to Structure Your Presentation Like a Good Story

  One of the great revelations in public speaking or presenting has been to include a story in your speech or presentation. Of course, storytelling in presentations or public speaking is not something new, but it is something that causes people a lot of stress.

So in this Presentation Quick Tip #5, I want to show you a very simple way to think about storytelling in your presentations.

Check out the video for what to do and read more below the video. You'll also find the video transcript there, too.

If YouTube is unavailable in your area, please click to view or right-click here: Presentation Quick Tip #5 - How to Structure Your Presentation Like a Story

Video length 1:12 YouTube embed: All you need to know you learned as a child

Remember when as a child, you heard stories about monsters and heroes, and princesses and princes? If you remember those, then you most certainly remember that all of them started with an introduction, some conflict and then some sort of resolution.

The great thing is that that is the exact structure you can use for your presentations.

How to apply storytelling structure to presentations

When structuring your presentation content, remember the following…


Every story has a main character, a hero. In a presentation, the main character or hero is the main topic or points you want to make.


Every story has an enemy, an antagonist. In a presentation, this will be the challenges, problems and consequences of the main topic or points.

And third…

Every story has a beginning, middle and ending. In a presentation, the beginning is your introduction or background of your topic.

The middle contains the challenges and problems, and the consequences of those challenges and problems.

The ending is the hero overcoming the enemy. In a presentation, you can now present your ideas or the solution to resolve the challenges and problems you described previously.

Does this work for every presentation?

The quick answer would be yes, but every presentation is different. However, when you're stuck thinking about how to structure your content, you can always fall back on what you've learned here.

Remember to think in terms of a beginning that introduces, a middle that describes conflict and an ending that resolves the conflict and saves the world so you can kiss the girl. Ok, I made that last part up, but since we're talking about storytelling…

Thanks and let me know if you have any questions.

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Hi, it's Carl Kwan here. And this is Presentation Quick Tip #5.

In this video, I'm going to talk about how to structure your presentation like a good story.

Every story has a main character, which is going to be your main points or topics that you want to cover.

Every story also has an enemy, which is going to be the problems or challenges faced by those main points and topics that you want to cover.

Every story also has a beginning, middle and end.

So the beginning is going to be the background, the introduction to everything else.

Then, the middle is going to be the problems and the things that are going to be challenging your main points.

Then finally, you want to have an ending, which is going to be presenting your solution, presenting your possible way to overcome the problems and challenges faced by your audience or whatever your topic is.

So once again, how to structure your presentation like a good story…

Make sure you have a good main character, an enemy and also the beginning, middle and ending structure, as well.

So that is Presentation Quick Tip #5.

If you have any questions or comments about this one, please leave them below this video.

Thank you for watching and talk to you again soon.


Just when you think you know it all...

This is related to presentations, so just bear with me for a second... I recently set up an email list here on my website to help with getting my videos out to people so they wouldn't have to visit the site. I've set up this type of thing on other websites more than a few times. I thought I knew what I was doing. Wrong!

I've now sent two emails to my very patient subscribers, who I'm sure are wondering what the heck is wrong with me, that have had nothing but the template text from my email management service. Not good.

What's this have to do with presentations?

You can probably guess that I'm going to say you can never take anything for granted, that you should always prepare your presentations as if you're doing it for the first time... With the presentation being better each time, hopefully.

But beyond that, it's important to keep improving your overall presentation skills. And in my opinion, one of the coolest things I've been reading up on is dramatic writing techniques. The same stuff used by novelists and screenwriters to rivet audiences in books and film.


Quite simply because dramatic writing techniques are meant to capture the reader or audience's attention and take them on a ride... An emotional one that permeates into a person's heart and head.

Now doesn't that sound like something your presentations could use?

So pick up a book on dramatic writing techniques, read the parts about creating emotional impact, story types and how to grab the reader or audience member's attention. My current favourite is "Writing For Emotional Impact" by Karl Iglesias.

And keep learning!