smallbiz

Podcast Ep. 42: How Mike's Hacker Experience Helped Build His Brand

https://soundcloud.com/brandballers-podcast/episode-42-mikes-hacker-experience

Show Notes:

In this week's episode of the Brand Ballers Podcast, we’re going continuing our series about how companies have built their brands in unexpected ways. And in this episode, we’re going to hear from Mike about his own experience building his brand in an unexpected way...

The importance of Mike’s brand building experience

  1. What were you doing at the time?
    1. Was trying to get to know a local teacher.  She had a similar situation as me in that we were both Americans living in The Netherlands and were sort of marketing people that love coding.
    2. Was inspired by her efforts of teaching code and also trying to teach kids about coding.
  2. What did you do? And what was the result?
    1. So I eventually get in touch with teacher over Twitter. And we talk a bit. I was interested in seeing if we could collaborate in ways.
    2. At that time, October, there was Codeweek EU.  Throughout the EU, there’s a week-long initiative to teach kids about coding...sort of an introduction to coding. And so I was invited to be a speaker.
  3. How this affected your brand and business? What did you learn?
    1. So my audience was a tough group of 12 years olds. To capture their attention, I decided to create a presentation on hacking the school’s website. I wasn’t really hacking the website, but I was showing how we can replace images of a website using a developer tool built within the browser.
    2. Few things happened: Kids called me the hacker and asked about me for a couple weeks.
    3. It allowed me to meet the head of communications at the school and the following month, we were talking about building a new website for them. Fast forward a year later, I’ve built a couple websites and also making videos for them.
    4. Made a SlideShare presentation that was selected as Presentation of the day. It immediately got something like 10,000 views that day. Linked to presentation http://www.slideshare.net/catchmikey/explaining-code-to-12-yr-old-kids

Actionable steps to take away from podcast

  1. Follow your interests and connect with people you find interesting.
    1. You might learn a lot and for me, this actually led to a job opportunity and a chance to teach kids...how cool is that?
  2. Selling doesn’t always come in the form of pitching your services. By teaching and presenting, I was able to demonstrate to the school that I’m kinda cool. The communication director said to me...heck the kids like you, we’d love you to build our website. If I didn’t teach, I’d never have this opportunity.
  3. Marketing your work - Being a web designer, people share with me what they’re working on or their expertise. I’d say 8 out of 10 times, I’m impressed by what people are capable of doing...especially when you see the passion coming out. And I think if these people were able to share more of their passion by creating useful things over the web, presentations, .etc….it could be very helpful. Don’t forget to talk about what you do.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 41: Breaking the Rules

Baller Unexpected Brand Building Series

We’re going to kick off a new series on unexpected ways that companies have used to build their brand.

Episode List:

  1. Breaking the rules: Finding your own way.
  2. Mike: Unexpected ways to build your brand (presentation for kids)
  3. Carl: Unexpected ways to build your brand (presentation videos for Carl)
  4. Now what? Some suggestions to do the unexpected.

https://soundcloud.com/brandballers-podcast/breaking-the-rules

Show Notes:

In this week's episode of the Brand Ballers Podcast, we’re going to kick off a new series and talk about how companies have built their brands in unexpected ways. And this first episode is going to be about breaking the rules.

The importance of breaking the rules when it comes to brand building

  1. Every idea has a chance to succeed, but doing what everyone else tells you, or what others have done, might not work for you. Ex. Smaller hamburger places that have developed a cult-like following: In-n-Out; White Castle
  2. Fighting against the negatives: Why would you want to do that? Ex. Uber. AirB&B
    1. Why would someone want this
    2. How it became the ideal business model
  3. Adapting, finding your own voice so you can stand out amongst the crowd. Ex. Seth Godin with his daily blog; super short by what “experts” consider the right length for posts, but they work!

Actionable steps to take away from podcast

  1. Identify a niche or highly targeted group of customers. Ask “How are they not being served by traditional brands?” Ex. Big & Tall Stores.
  2. Offer something people wouldn’t expect. There’s something attractive about surprises
    1. I got my first website gig without having a website
    2. Offer more value than the competition.
  3. Don’t fit the mold. Make the mold
    1. There’s no one formula to doing business. If you do things like others, you won’t be heard. Realize that your uniqueness is a powerful weapon. With good taste and focus, it can help you.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 40: Mike's First Draft of a Video Script - Behind the Scenes

https://soundcloud.com/brandballers-podcast/first-draft-video-script

Show Notes:

In this week's episode of the Brand Ballers Podcast, we’re going to wrap up our series on using video by having Mike talk about his experience of producing some video content for his business. Hopefully, you’ll learn something from what Mike has learned that could help you or inspire you.

The importance of Mike getting his video groove on

  1. First sentence was challenging. How do you start things off?
  2. Personality vs being more corporate. What works better?
  3. Did I go too far on the personality? Or not far enough??

Actionable steps to take away from podcast

  1. Get your voice, tone, energy to match your audience. Nike, is about positive energy….not trying to beat down unhealthy people. No body shaming.
  2. Focus on one pain point and amplify it. It’s easier for people hear one than a bunch.
  3. Try to hammer in your values: for me, it’s business is a sport and we want to win. And long-term relationships.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 39: Using Video as as Sales Tool - The Tipping Point for Success

Show Notes: In this week's episode of the Brand Ballers Podcast, we’re going to discuss what it takes to actually get business with your videos, and specifically, the tipping point for video marketing success.

https://soundcloud.com/brandballers-podcast/episode-39-video-as-a-sales-tool-the-tipping-point

So what are some important things we should know about video marketing success?

The importance of using videos as lead generation tools

  1. Video is powerful; Stats on insivia.com: 90% of users say a video about a product is helpful in the decision making process; 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video according to Forbes; Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words; 75% of executives watch work-related videos on business websites at least once a week.
  2. Videos have multiple functions: 1. Should answer the questions and/or objections of your target market; 2. Educate to help your customers learn more about a certain topic or make it easier to choose.
  3. Understand that video marketing is playing the long game and that you need to be consistently cranking out videos;
    1. Tipping point for success is different for every business/industry; depends on how much information your customer’s need, competing products/services, how well they identify with and trust your brand.

Actionable steps to take away from podcast

  1. Plan on videos that fit the viewer’s stage in the buying process; talk about processes, how/why questions; demos;
  2. When preparing videos, ask why someone would want to watch the video, as in what will they gain from watching the video. This should be clear and will help you stay focused, as well as make the video more interesting and engaging for your viewers.
  3. Be consistent with your video content and continuously look to be faster and better. Benefits: 1. Let’s people know the lights are on, that you’re relevant; 2. Separates you from your competition; 3. Reduces time and cost to produce videos.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Most of this post was originally published on Mike's website: http://www.webodew.com/video-as-a-sales-tool/