Podcast Ep. 40: Mike's First Draft of a Video Script - Behind the Scenes

Show Notes:

In this week's episode of the Brand Ballers Podcast, we’re going to wrap up our series on using video by having Mike talk about his experience of producing some video content for his business. Hopefully, you’ll learn something from what Mike has learned that could help you or inspire you.

The importance of Mike getting his video groove on

  1. First sentence was challenging. How do you start things off?
  2. Personality vs being more corporate. What works better?
  3. Did I go too far on the personality? Or not far enough??

Actionable steps to take away from podcast

  1. Get your voice, tone, energy to match your audience. Nike, is about positive energy….not trying to beat down unhealthy people. No body shaming.
  2. Focus on one pain point and amplify it. It’s easier for people hear one than a bunch.
  3. Try to hammer in your values: for me, it’s business is a sport and we want to win. And long-term relationships.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Podcast Ep. 39: Using Video as as Sales Tool - The Tipping Point for Success

Show Notes: In this week's episode of the Brand Ballers Podcast, we’re going to discuss what it takes to actually get business with your videos, and specifically, the tipping point for video marketing success.

So what are some important things we should know about video marketing success?

The importance of using videos as lead generation tools

  1. Video is powerful; Stats on 90% of users say a video about a product is helpful in the decision making process; 65% of executives visit the marketer’s website and 39% call a vendor after viewing a video according to Forbes; Forrester researcher Dr. James McQuivey estimates that one minute of video is equal to 1.8 million words; 75% of executives watch work-related videos on business websites at least once a week.
  2. Videos have multiple functions: 1. Should answer the questions and/or objections of your target market; 2. Educate to help your customers learn more about a certain topic or make it easier to choose.
  3. Understand that video marketing is playing the long game and that you need to be consistently cranking out videos;
    1. Tipping point for success is different for every business/industry; depends on how much information your customer’s need, competing products/services, how well they identify with and trust your brand.

Actionable steps to take away from podcast

  1. Plan on videos that fit the viewer’s stage in the buying process; talk about processes, how/why questions; demos;
  2. When preparing videos, ask why someone would want to watch the video, as in what will they gain from watching the video. This should be clear and will help you stay focused, as well as make the video more interesting and engaging for your viewers.
  3. Be consistent with your video content and continuously look to be faster and better. Benefits: 1. Let’s people know the lights are on, that you’re relevant; 2. Separates you from your competition; 3. Reduces time and cost to produce videos.

Thanks for listening! If you’d like us to touch upon a particular topic on an upcoming podcast, send us a message.

Have a great day!

Most of this post was originally published on Mike's website:

4,000 YouTube Channel Subscribers! Thank you!

Just wanted to give a huge shout out to everyone that has supported me on YouTube and elsewhere. My YouTube Channel has achieved another milestone and every time I hit one of these it is a humbling experience that I'm extremely grateful for. So as always, credit and thanks go out to all of you that have supported and encouraged me. Here's an example of the type of messages I get that inspire me to continue doing this... This is from Ryan, who asked me for some advice for his presentation. I'm happy to help people who prepare something then want feedback because I know they've put in the work first. Anyway, Ryan was one such person and this was his message...

THHHHHAAAAANNNNKKKKKYYOOOOUUU, Mr. Kwan! Your videos made me much more confident and they definitely paid off! Of course, I was nervous at the moment that my name was called, but I went up anyway. Unfortunately, the website (Glogster) completely scrambled all of my media and pictures/videos for my presentation (which was approximately 40% of my presentation) and I to do some on-the-spot things to keep my classmate's attention-but it went GREAT! I utilized your idea to use the candy as their lives (of course, they went crazy for that candy, haha). Before I walked out of class today, my teacher stopped me and told me that I MUST join DECA and that she was even willing to pay for my membership (I'm going to pay myself). Anyway, I'm truly grateful for your help, and it looks like I'm definitely going to need to review your videos daily for now on! Thanks again!

Pretty awesome, huh? Great job Ryan! And thanks once again to all of you for your support.


Mariachis with Seoul

Seoul has become much more international in the time I've been here. One prime example is the growing popularity of Mexican food with places like "On the Border." But something I was pleasantly surprised to see was a mariachi band playing in front of curious but excited locals and non-locals alike.

Alive with the sound of music

Can't believe I just referenced that movie, but have never even watched it all the way through. Anyway...I was coming out of Euljiro 1-Ga subway station in downtown Seoul, heading to the presentations and communications program I run at the Bank of Korea, when my ears were pleasantly greeted by the fun, lively sounds of mariachi music. These guys filled that station area with such life and vibrancy that I couldn't help but pull out my trusty Kodak Zi8 and shoot some video, which is posted below.

After the song I videoed, the organizer/manager, asked about the mic I was using. I was also testing out the Edutige EIM-004 for an Edutige product demo video. Anyway, after a quick chat I donated a bit of money but really wanted to buy one of their CDs to enjoy at home, etc. But since I don't have a CD player, I didn't buy their CD.

Opportunity opens a door

One thing about making promo-videos is that I truly believe a great video can make a big difference for a business. So I decided to edit and send the video posted below to the mariachi manager as a way of saying thanks for putting a smile on my face. I really did love the music and wanted to do something for them since I didn't buy their CD. I guess I could still do that, huh?

The video

If you like these guys, make sure you go check them out around Seoul and book them... or buy their CD :)


Edutige Promo-Video

Edutige is a client I met after I did a video review of one of their products. A year and over 33,000 YouTube views later (yes, I know it's not Gangnam Style numbers) we got in touch with each other. We are currently working on setting up a global website to sell their line of high quality iPhone microphones and this is the promo video I made for them. The story and concept were my idea, along with the voiceover and editing, but it was Sven Mahr who did the brilliant illustration and animation.

The great news is Edutige has seen an increase in sales since posting the video on their German site and Facebook page. Yay!

The one about storytelling & overcoming the fear of public speaking

This was my second time on tbs eFM's 1013 Main Street Leadership Lab and I continued the topic from the previous week, which was about presentations and public speaking. In this one, I talk about using different types of stories and then give some tips on how to overcome the fear of public speaking. If you like, you can read a summary of what I said below... And if you're really keen on getting the biggest bang for your buck, then scroll down to the bottom of the page and check out the special offer I have for new clients.

Listen here:

Carl Kwan talks about overcoming fear in presentations

Here's what I covered:

6 Types of Stories:

  1. Stranger in a strange land - Like when you or your business goes into a new business area
  2. Revenge - Rallying the troops to get them fired up about beating the competition
  3. Love - Good for talking about establishing new relationships, like in an M&A, or starting something new and exciting, like a product launch
  4. Rags to riches - Good storytelling style for entrepreneurs to talk about how they got started and their path to success
  5. Quest - Perfect for talking about making a new discovery, like a breakthrough invention or new drug or something else exciting that you discovered
  6. Hero's journey - The classic! The one you use when you want to talk about doing something you didn't intend, but then realized it was what you were meant to do. You can use this one for how you started your business or career and not knowing where it would take you or what would happen.

The main thing about storytelling is to tell of the struggles and the triumphs over those struggles.

People love a good story. And when it's your own and you have a passion for your story, you will be able to tell it without feeling all nervous.

But before I got to the overcoming-the-fear-of-public-speaking-part of the show, I talked about quickly engaging your audience by not using an agenda slide or self-introduction.

Instead, use a factoid or rhetorical question and then get right to your story. The important thing to remember is to make it about the audience. Always remember to answer this question in their head:

"Why should I care?"

You can do this by pointing out a problem that's bothering them and that only you can solve. You want to spend as much time describing the problem as fixing it because this will help you to engage their emotions and intellect.

Then I talked about how you should outline the solution to their problem. You want to explain in a simple way how you can help them. Don't make it hard for them to understand or vague. Be really specific.

Finally, give them an action step, make them do something NOW, in the room while you have their attention and you've gotten them interested in your solution.

And that was basically it for that part. Next I talked about...

How to overcome the fear of speaking publicly

Like most fears, the fear of public speaking comes from habit, past experience, or no experience. So I outlined a solution that I cleverly called...

The 4 Vs to Overcoming Fear of Public Speaking:

  1. Visualization & affirmation: Getting a mental movie of yourself giving your speech or presentation perfectly and using affirmations to help your subconscious prepare you for the task.
  2. Verbalization: Don't just practice silently to yourself; instead, practice like you're doing it for real, out loud.
  3. Videoization: The only way to see how you're doing and improve is to actually see yourself. This is especially important for checking your body language because of how much non-verbal communication goes on between us mammals. So, pull out the iPhone or other camcorder and shoot a video of yourself giving your speech. It would help to have a friend or consultant (like me!), giving you feedback because you might think you look perfectly fine. This actually happened with a client until I pointed out several bad mannerisms and how quietly he spoke.
  4. Varyization: Get lots of real practice giving speeches and presentations and talking about various topics... hence, "varyization" :)

So if you or your business is struggling with coming up with ways to tell your story, try out what I said here.

But for real help, get in touch with me and I'll be able to really nail down what story you should be telling and how to grab people by the seat of their pants and get them to listen...

And then get them to take action, like buying your stuff or paying you mega-millions (hopefully) for your services. 

We can help you do that in presentations, videos, sales letters and other cool stuff... So you can sell more of your stuff... Faster. If this sounds good, then let's talk.

If you're a first-time client, we've got a special offer for you...

A 30 second video about your business for only $500... A total bargain considering a lot of places charge $3000 per minute! We'll write the script, do an awesome voiceover (my voice!), and put together a killer video that you can also use as a PowerPoint presentation... minus the awesome voiceover, unless you want to pay me to do the presentation for you :)

Call me... My number is +82-10-9087-2086 internationally or 010-9087-2086 here in Seoul. Or you can email us by clicking here: Let's talk

Korea Tourism Organization Promo-Video

Strange how things work sometimes. The promo-video I made for Korea Medical Hub was seen by the Korea Tourism Organization. They asked for a video to introduce Korean Traditional Medicine. Normally, I like a more upbeat style but they wanted something a little more reserved. I did the story and voiceover and put together the video. It was pretty cool getting to work with one of Korea's major public organisations.

Humax IR/PR Video

In 2011, I worked with the CFO of Humax to help him with his communications skills. He and I got on well and that opened the door for me to do some other work for Humax and one of it's divisions, too. The following promo-video was created to support the IR team.

Korea Food Safety Information Center Promo-Video

The Korea Food Safety Information Service, now known as the National Food Safety Information Center (NFSI), is a regular client that I've worked with many times on presentation projects. This video was for a WHO (yes, that WHO) meeting in Seoul hosted by NFSI and the Korea Food & Drug Administration (KFDA). NFSI needed a video to highlight its function and to introduce their information collection and sharing database system. Story was developed with NFSI president, Dr. Eunsook Moon, and with a voiceover by me.

Korea Medical Hub Promo-Video

Korea Medical Hub, KMH, helps people from outside Korea get information about, and book, medical tourism packages. Medical tourism to Korea is booming and this particular video was shown at a medical tourism conference in Indonesia.

The KMH team had some ideas about the video, but let me have free reign on the story and style. The voiceover is by me...something you'll see in just about every promo-video I make for clients.