video content marketing

Video Studio Setup for a Client

I recently helped a client set up a studio space in their office so they can make videos whenever they have time. This video documents the process, as well as showing a before and after of the space.

Want help setting up a video studio in your office?

Contact me to schedule an appointment.


Event Video for The Pacific Club

Event videos are commonly used to show off how cool you are to others. But event videos are also a great way to build morale, communicate your values and attract talent to your organization.

The problem is that most event videos are not created with this level of forethought and are merely a bunch of nice-looking images strung together.

An effective, good event video should have specific goals in mind before shooting begins so that the final video can be used as a strategic marketing and branding tool.

Want help planning and filming your next event?

Contact me to schedule an appointment.


Wills & Estate Planning Video for Shire Law Group, PC

Alan Press and Caren Naidoff of Shire Law Group, PC in Illinois wanted an animated explainer video for their wills and estate planning services that would speak to the diversity of their client base. The video also had to have a sense of playfulness, while also explaining their process for helping clients create their will or estate plan.

This one was extra special because Caren provided the awesome voiceover!

To get a video like this for your law firm, please contact me to learn more.


Why Short Videos - Political Leadership Campaign Example

Using videos for marketing your business is a no brainer. And short videos, in particular, are a great way to deliver your message, as long as you stay focused and on point. https://youtu.be/rJaxTaaPqRs

For example, I recently produced a series of four videos for Canadian federal MP Michael Chong and his bid to win the leadership of Canada’s Progressive Conservative Party. All the videos are under 30 seconds and focused on one topic.

Short videos are a great way to produce more content that can be published consistently.

Get in touch to talk about getting short videos for your business.

The Ultimate Leader Accelerator Course Explainer Video

Are your organization’s leaders not doing their job as well as they should? Then check out the Ultimate Leader Accelerator Course by my awesome client Dr. Mary Kay Whitaker over at About Leaders. https://youtu.be/eCYev-vUhD8

This explainer video is the second in a series of videos to promote leadership training and shows how you can quickly deliver a message to promote your products or services.

Explainer videos can be great tools. Consider how you can use video to help you speak to your customers and clients… before your competitors do.

Ultimate Leader Online Course Explainer Video

Here’s the first in a series of explainer videos that describe a leadership training program created by one of my favourite clients, Dr. Mary Kay Whitaker. An explainer video for your business is a great way to show your customers and clients what you do in a very easy to watch format. Live videos are great, but sometimes, an animated video is more effective because your audience focuses on the story and message more so than the person or people in the video. Animated explainer videos are non-threatening because they are basically, a cartoon.

And that’s the key benefit of using an explainer video to market your business: The message your business wants to convey comes through.

https://youtu.be/2F73vITNLiQ

For this explainer video, I wrote the script, did the voiceover and produced the final animated video.

Visit my website or contact me to talk about getting an animated explainer video for your business: carl@carlkwan.com

Check out Dr. Mary Kay’s leadership programs: https://www.drmarykay.com/ultimate-leader-certification/

And what they said about working with me: http://www.carlkwan.com/testimonials/

What’s the Best Camera for Producing Marketing Videos?

A rather obvious thing when you get into video marketing is that you need a camera to make your marketing videos with. But what do you use? What’s the best camera for producing marketing videos with? Check out the video to hear what I suggest. The main point I want you to take away, though, is that a camera is just a tool.

And as with any tool, the more proficient you are at using that tool, the better your results will be.

https://youtu.be/jWDL4TY8gv8

Let me know if you have any questions about cameras or other equipment for producing your video marketing content.

Thanks.

Edutige Video Marketing: Simple Product Comparison Videos

Whenever you have a number of products that your customers have to choose between, it’s always a good idea to create a video to demonstrate the differences. There are a number of very good reasons for doing so, such as:

  1. People hate buying the wrong thing, and often have a hard time finding accurate or relevant information. A comparison video educates them to make the right purchase.
  2. Gives a good experience to your customers, which builds trust in your company. This can help you stand out amongst your competitors and provides a story for your customers to tell others.
  3. Reduces the number of questions and time spent answering questions. Videos that inform your customers empowers them. They can now ask intelligent questions, or be able to make a buying decision in less time.

So think about how you can create some simple product comparison videos to help your customers become better customers. Check out the video to see an example of how you could make a product comparison video.

https://youtu.be/tKjPmk8QIWQ

The original post on Edutige is below and here: http://www.edutige.net/external-microphone-canon-eos-m/

The Canon EOS M is an awesome camera. Don’t let people tell you it’s not, especially for video. I have had one for a couple of years and I love it. It made it easy to replace my Canon DSLR. One great thing is that the EOS M has an external microphone jack, so in this video, you’ll see three options for microphones and what each is good for.

Hope that helps with your decision making. Let me know if you have any questions or experience with our mics or others.

Thanks.

Don't Take This Lightly When Making Marketing Videos

Making marketing videos is awesome for your business. Yes, it takes work and perseverance, but so does anything worth doing for your business to be successful. That’s why it’s important to have a handle on some basic video production to ensure your content marketing videos are watchable and worth your time and effort. In this video you’ll see how important one key element of video production is to overall quality of your video. It is not to be taken “lightly.” 😃

https://youtu.be/5qADFipvJXk

Marketing videos for your business, in particular if you’re a small business, can help separate you from your competitors by demonstrating authenticity, authority in your industry and trustworthiness. Don’t let easy to correct mistakes in producing your videos put a leg hold on those benefits.

If You Don't Do This Your Videos Will Stink

If you are making videos to market your business, congratulations! Video content marketing can really help to market your products or services and is a great way to build your brand. But if you’re just getting started, or you’ve been making videos for a while, you’ll likely discover in your research the importance of one thing when it comes to creating videos that your customers will actually watch: Audio. If you didn’t know that, or if you are curious just how important good audio is to your marketing videos, check out the video and listen to the difference between using the camera’s built in microphone vs a proper microphone.

https://youtu.be/uuzyZmOL4xc

Video marketing isn’t hard, but there are some essentials that you can’t skimp on, such as audio. Poor video can sometimes be tolerated if the content is good, but if your audio is subpar there’s an overall stinkyness that just cannot be masked.

So video content marketing is cool. Do it. But do it right by also investing in a proper audio solution.

If you need help choosing something to record your videos with, let me know. Also let me know if you have experience with this and what you are currently using.