video content marketing case study

Video Content Marketing for Edutige - Teaching Customers About Potential Problems

In this week’s video for Edutige microphones, I want customers to know that even though the iPhone’s built in microphone is much improved, there are still situations that call for an external microphone. The motivation for this video came from a customer who returned his microphone and various other people online who claimed not to need an external microphone for their new iPhone 6, 6s or 7. Video content marketing is all about education and in this case, it’s teaching people about potential problems or issues and what they can do to avoid those problems or issues.

Here is the original post for Edutige, which can be found here:

If you use your iPhone for vlogging and find that the built in microphone doesn't do a very good job of recording your voice when there is a lot of background noise, this video is for you. In this video, you will hear the difference between the iPhone's built-in microphone and the Edutige EIM-008 unidirectional external microphone in a vlogging type of situation where there is a lot of background noise. In this case the background noise comes courtesy of a leaf blower that is about 50 feet away.

You will also be interested in this video if you have an iPhone 6 or newer and you have seen videos online, or perhaps even experienced how well the built in microphone works when the sound source is relatively close to the phone. You will see from the video that when there is background noise, the iPhone's built-in microphone falls far short compared to an external lavalier microphone.

What do you think? Is the iPhone's built-in microphone good enough on its own?

Video Content Marketing for Edutige: Recording Car Exhaust Sounds with a GoPro

In this video content marketing video for Edutige, I do things a little differently. We know that many customers want to record the exhaust sounds of their cars...usually modified, fast cars and not slow-poke station wagons like mine. So as luck would have it, a customer of ours makes a video recording the exhaust of his bad a** Mustang. I asked if I could share the video and so what I did was take some parts of the video to create the video you see here. Any time you can get your customers, your community, to contribute to your video content marketing, you’re going to win over new customers. The level of trust this type of user generated content creates is incredible. But to get there, you have to make sure your products/services are up to snuff and that you’re also taking care of those people.

Sounds simple enough, doesn’t it?

Here is the post from Edutige and this is where the original article was published:

In this video, you’ll learn about recording exhaust sounds with a GoPro and about mounting the microphone. Ibrahim, a customer in India, bought one of our Action Bundles for GoPro and mounted the ETM-001 with the EWS-003 windscreen onto the bumper of his wicked Mustang using a GoPro suction mount. Very cool!

What’s even cooler is the sound of the car’s exhaust, and the fact that there is no vibration or wind noise.

Be sure to check out Ibrahim’s full video and his YouTube channel for more cool car videos.

Video Content Marketing for Edutige - Best Microphone for YouTube

When you are selling a product or service, it’s natural that you would want to compare your offerings with those of the competition. There are many ways to do this, but for Edutige Microphones, I pit competing products directly against ours. Obviously, you need to trust that your product performs as well or better than your competitor, but this type of transparency can be a valuable commodity when building your brand and marketing with video. In the video, I praise the Rode VideoMic Pro because it really is a good product. I also educate people by explaining why they would want to use a certain microphone for certain filming conditions because it seems like a lot of people are looking for a microphone for their YouTube videos.

So for your products or services, consider doing a direct comparison video. This will help build trust and show people that you are transparent and authentic. Cool things.

Here is the original post on Edutige’s YouTube channel and website:

The best microphone for YouTube is probably one of the most common search terms on YouTube because so many people realize the importance of good audio for their YouTube videos. So, in this video you’ll see a comparison between the very popular YouTube microphone, the Rode VideoMic Pro, versus the Edutige ETM-006 lavalier microphone. Microphones are tools and so you want the right tool for the job. Sometimes, a shotgun microphone is good. Other times, a lavalier microphone is good.

Video Content Marketing for Edutige: Tip for Vlogging with an iPhone

Video content marketing doesn’t have to be about your own products and services, as I’ve previously mentioned. Take the example of this newest video for Edutige. Instead of talking about how to use a microphone or which microphone to choose for your iPhone, I provide a tip for actually USING your iPhone. You can use video content marketing to provide solutions to situations or problems encountered by your target market. This is an easy way to provide value to your customers and increase the good feelings and trust that people have towards your company and your brand.

Here is the video and below is the original post found at:

If you are vlogging with an iPhone, you’ll learn a simple tip for how to get 1080p HD video using the iPhone’s front camera. The iPhone’s back camera has always been a higher quality camera. My iPhone 6’s camera is particularly good and that’s why I like using the back camera when even filming myself vlog style.

However, I will some times use the front camera because it is much more convenient. But since the front camera only shoots in 720p HD, I wanted a way to get 1080p HD because that’s what most people consider good quality and size, even online.

The easiest way to vlog with an iPhone using the front camera and getting 1080p is to upscale the 720p footage in editing.

Most editing software allows you to choose the size of the video project you are creating. So all you need to do is select 1080p when first creating your video project and you’re good to go.

Bring your 720p iPhone front camera footage into your 1080p project and the software will either adjust the size automatically, or you simply select the video size setting and “fill” the screen.

Easy, simple.

One thing to note is that you should always film with good lighting, especially when using the lower quality front camera. Good lighting will dramatically improve the video quality.

And finally, the video was shot using my Canon EOS M and the ETM-006 lavalier mic was used for audio. I prefer the lavalier mic to a shotgun mic and I’ll demonstrate why in my next video.

Let me know if you have any questions about vlogging with an iPhone or which external microphones to use.


How to Start a Presentation: Expression to Introduce Idea, Concept or Opinion [VIDEO]

Here is a presentation expression you can use to start a presentation and introduce an idea, concept or opinion that will help you stand out from other presenters.

What it is

The expression is "In today's society, it's more important than ever to…” and it helps you connect the audience to something they are already aware of, or that is generally common knowledge, to the idea, concept or opinion that you want to present.

Why Use It

It’s ok to start your presentation with a basic introduction, but sometimes you don’t have that much time or you want to do something different to stand out from other presenters.

And being different from other presenters is important in any kind of presentation because your presentation is likely not the only one the audience has heard, or will listen to.

Why it’s effective

When you use an expression like this, it gets the audience to agree with something you are saying. And when they agree with you, it’s easier for them to listen to what you have to say afterwards.

Think of it as warming up before you do an activity. It’s a lot easier and safer than just jumping right in.

And it should be pretty obvious to the audience what will come next in your presentation because you’ve already introduced the bigger picture to them.


  • "In today's society, it's more important than ever to have skills in various areas if you want to advance your career."
  • "In today's society, it's more important than ever to spend some time in nature if you want to stay healthy."
  • "In today's society, it's more important than ever to have strong presentation skills."

So that’s how you can start a presentation and introduce an idea, concept or opinion. Hope that helps and let me know if you have any questions or comments.


Originally posted at

Video Content Marketing for Edutige: ETM-001 - The do everything microphone

Here’s a product demo that uses clips I previously shot and used them in one video. There is also a screen shot demonstrating how the microphone works. This is a great example of how you can reuse old video clips and repurpose them into new content.

The following originally appeared at If there is one microphone that we recommend more than any other, it’s the Edutige ETM-001. The ETM-001 works in practically every situation and is a favorite among GoPro users. It’s small and packs a big punch in terms of performance, and it’s affordable to boot. The ETM-001 is a 3 pole microphone, meaning it is compatible with devices like the GoPro (but needs an adapter if using the Hero3/3+/4), DSLR or mirrorless cameras that have a microphone input, camcorders with a mic input (except Canon camcorders), digital voice recorders and PCs.

Check out the audio waveforms in the video to see, and hear, the difference in quality and volume between the built in microphones and the ETM-001.

Video Content Marketing for Edutige: ETM-006 vs Rode Videomic Pro [VIDEO]

What's better? Edutige ETM-006 vs Rode Videomic Pro

One thing I really enjoy about making marketing videos for Edutige Microphones is demonstrating how well the microphones work. It’s actually not common practice amongst other microphone companies to show the performance of their mics. I’ve always done it because I believe the products are great, and because there is a lack of information and good testing out on the Internet. And in this particular video, I take an Edutige microphone and pit it against the big daddy in the vlogging and indie filmmaking world: The Rode Videomic Pro.

Doing this kind of a comparison video against your main competition is a great way to answer questions and prove that you believe in the abilities of your products. So don’t be afraid to try this if you’re thinking about what content to create for your video marketing. Check out the post and video below for ideas on how you can do this. And let me know if you have any questions.

The below was originally posted to

The Rode Videomic Pro is an extremely popular microphone that deserves the accolades it receives. The Videomic Pro is used by many vloggers and indy filmmakers. I happen to have one because I wanted to try it on a personal project. But my problem with it as a vlogging microphone is that it’s not exactly discreet. Whenever I’ve brought it anywhere, people usually mention that it looks like a big foam penis. Not cool.

So I decided to see how my favorite Edutige microphone, the ETM-006 vs the Videomic Pro. The ETM-006 is a lavalier microphone so it has the advantage of being closer to the subject than the Videomic Pro, but since most people use the Videomic on top of their camera, I think this is still a fair test of both microphones.

Have a listen with headphones and let me know what you think. I won’t be upset if you choose the Videomic Pro, but for me, I like the ETM-006. The Videomic Pro requires a battery, is much larger and doesn’t do well in echoey spaces, such as in the video. You need the right tool for the job, and for me, the ETM-006 works great for the types of videos I usually make. The other option, if you don’t need a lapel microphone is to try the ETM-001. The mics have the same performance but the ETM-001 doesn’t have a lavalier cable.

The mics were tested on my Canon EOS M, which has the same picture quality as other Canon DSLRs, and the same bad audio, as you’ll hear in the video.

Video Content Marketing: 3 Tips for Getting Your Message Across [VIDEO]

Video marketing has inherent challenges, with developing content ideas probably near the top of the list. A content calendar with ideas planned out in advance always helps, but sometimes to get our message across, we need to be a bit more light on our toys and react to what’s going on in the market or environment. So in this video, I discuss three tips that will help you get your message across to your audience using video:

3 Tips for Getting Your Message Across

  1. Be flexible and create content based on priority, even if that means breaking from your content calendar. This ensures people will get what they want and won’t have to wait or go elsewhere.
  2. Create based on urgency, such as making a video that answers common questions. This frees up you or your staff from having to answer those questions.
  3. Say it in a different way. You can create content about the same topics but using different examples or wording because of differences in how people process information.

Video Content Marketing - Product Intro Video for Edutige EIM Microphones

When making videos for your content marketing, it’s always a good idea to introduce your products or services so people know what they are getting. This is especially important if you’re an online retailer, such as Edutige Microphones. And you don’t have to make this type of video once and then forget about it. This type of video is always handy and should be updated somewhat regularly, like once a year, or more if your products or services have undergone some changes since the last video was made. In this case, we needed a video dedicated to the EIM series of microphones. The EIM series microphones are for iOS and other Apple devices. The problem is that customers still ask which microphone line is right for them, even though we’ve tried to be as clear as possible. So a video like this will always be welcomed by your customers and clients.

Here is the video and below is the description we used for YouTube and our blog post... For those of you looking for an external microphone for your iOS device, such as the iPhone, iPad or iPod Touch, or if you have a Mac, then the EIM series of microphones is right for you. The EIM series is also compatible with many Android devices, but we can’t guarantee compatibility due to differences in operating systems and hardware. Anyway, this video will tell you about the Edutige EIM-001, EIM-003 and EIM-008 to help you make an informed buying decision.

And if you still have questions, please let me know.

Vlogging with a Canon EOS M and the ETM-001 [VIDEO]

Here is the latest content marketing video for Edutige microphones. In this video I demonstrate how the ETM-001 performs with a Canon EOS M to show customers one of the different ways the Edutige microphones can be used. One big advantage of Edutige microphones is the small size but excellent performance. Here is the video, description and post for the microphone...

Vlogging is extremely popular nowadays and so I wanted to make a video about how to use an Edutige ETM-001 microphone together with a Canon EOS M, or any DSLR camera, to get good audio when filming a vlog. One reason why I wanted to make this video is because I don't think the majority of people are comfortable going out and filming themselves and using a large microphone on top of their camera. I'm not saying it's wrong because a shotgun microphone on top of your camera is a great way to record a vlog, but what I am saying is that you might feel more comfortable if people do not notice the equipment you are using. And that might make it easier for you to make your vlog. So, that’s why using an external microphone like the ETM-001 plugged directly into your camera is a nice discrete way to get great audio along with great video.

In this video the camera is never more than about 2 feet away from me but you will hear how big a difference there is between the camera's built-in microphone and the Edutige ETM-001. One thing that I did was use the manual gain control on the camera to set the volume level before recording. What you are hearing in the video use the same volume setting for both the external microphone and the built-in microphone.

The other thing I want you to listen for is how much wind noise there is when using the EOS M’s built-in microphone versus the ETM-001 with the EWS-003 furry windscreen. While filming the video, the wind was blowing the entire time. But you will notice that there was no wind noise what so ever.

So if you are going to vlog with a Canon DSLR or EOS M, or any other camera and you don't want to draw attention to yourself by using a big microphone on top of your camera, then check out the ETM-001 and how well it performs.