In this video you will learn four tips for better marketing videos. When it comes to video content marketing, there are many businesses that will try to make their own videos but the problem is the quality of the videos is so poor that it would be better not to have made the videos. So I'm going to go over four tips that will significantly improve the quality of your videos.
Why this is important to your business
Having good quality videos will make your business appear more professional and credible. Your customers or clients may also consciously or unconsciously judge the quality of your product or service based on the quality of your videos. Lower quality videos could be a sign of poor quality in other areas of your business, product or service.
So you definitely want to avoid making anything that will hurt, rather than help your business. It just makes sense, doesn't it?
That being said, here are the top four video production mistakes to avoid for better marketing videos if you are making the videos on your own.
The single biggest mistake that people make when they first begin making marketing videos is using the built-in microphone of what ever camera they are using. The problem is that camera microphones are on the camera, and therefore, are usually too far away from the person speaking. So the audio quality turns out very poorly.
Viewers will forgive lower quality video but poor audio turns them off every single time. So be sure to invest in a good quality microphone. My recommendation is to always use a lavalier or lapel style microphone for best audio quality.
#2 Composition & Framing
The second biggest mistake when making marketing videos is incorrectly framing or composing the person on camera by having the person way too low in the shot. This simply looks weird and unprofessional. For a better idea of what proper framing and composition should look like, watch your evening news or any talk show.
#3 Back Lighting
The third mistake is filming your subject against a background that is significantly brighter than the foreground.
An example of this is having somebody stand with their back towards a window and it's daytime or very bright outside. Unless you use powerful lights to light the person, he or she will appear dark and most likely orange. And that is not good.
#4 Too Close to Background
The fourth and final video production mistake that business owners tend to make when making their own marketing videos is placing the person, usually the business owner, too close to the background, which is usually a wall. This causes the person to appear very flat and almost blending in with the wall. Be sure to stands at least 4-5 feet away from your background to create some separation and depth, which will look much more professional.
AND THE BIGGEST MISTAKE OF ALL
The absolute biggest mistake would be to put all four of those mistakes I just mentioned into one single video. And believe me when I say that I have seen that more than once.
Hopefully you found that helpful because the last thing you want to do when it comes to creating your own video marketing content, is to end up hurting your business with your videos, rather than helping.