video content marketing how to

Video Content Marketing for Edutige - Basic How to Videos

How to videos are always a great way to create video marketing content. But those how to videos don’t always have to be specific to your product. For example, in the following video for Edutige, I wanted to teach people how to do something that I see a lot of people doing incorrectly. A lot of people improperly put on a lavalier microphone. Is it a big deal? Kind of.

The big reason is that it looks unprofessional and not only that, but it’s a clear sign of amateur video. I know this is important to our customers because the whole point in using an external lapel mic is to improve production value.

I often hear people saying they want their videos to look and sound more professional. And while a lavalier microphone will do that, it’s in the small details, such as putting on the mic properly, that are that last little step towards a more professional, polished video.

So that’s why a little how to video such as this can help customers, even if the video is not specifically about a product or service you are offering. It’s a great way to add value and build trust with your target audience.

What kind of how to topics can you think of that are not related to a product or service?

Post on Edutige’s website:

How to Properly Put On a Lavalier Microphone

It’s great that so many people have bought our lavalier microphones and upped the audio quality and overall production value of their videos. I love it. But what I don’t love is seeing how very few people actually know how to put a lavalier microphone on properly.

So to remedy that, check out this week’s video and be sure I don’t catch you doing it wrong from now on :)

Have fun and good luck.

Video Content Marketing - How Little Details Add Life to an Explainer Video

When you get a video made, it can be hard to know whether or not the video will be of good quality for whether or not the person making the video is professional. One way you can tell is by looking at one of the little details that can add life to an explainer video. Check out the video to learn about what this little detail is so you will know what to look for when hiring somebody to make and explain a video for your business.

Video Content Marketing - Time Saving Technique to Produce Videos

If you find it challenging to produce marketing videos for your business on a regular basis, then consider batch recording your videos. What you do is prepare 5-10 ideas or topics you want to talk about and film all of the videos in one sitting. Not only will this save time, but it helps you get into a groove when making the videos. You may find yourself thinking about new ideas, easily referencing what you said in another video and maybe, wanting to do more! Batch recording your videos can allow you to outsource the editing, schedule all the videos to be posted and let you get on with other parts of your business. Video content marketing doesn’t have to be hard, especially when you use a time saving technique like batch recording. Good luck!

Video Content Marketing for Edutige - Best Microphone for YouTube

When you are selling a product or service, it’s natural that you would want to compare your offerings with those of the competition. There are many ways to do this, but for Edutige Microphones, I pit competing products directly against ours. Obviously, you need to trust that your product performs as well or better than your competitor, but this type of transparency can be a valuable commodity when building your brand and marketing with video. In the video, I praise the Rode VideoMic Pro because it really is a good product. I also educate people by explaining why they would want to use a certain microphone for certain filming conditions because it seems like a lot of people are looking for a microphone for their YouTube videos.

So for your products or services, consider doing a direct comparison video. This will help build trust and show people that you are transparent and authentic. Cool things.

Here is the original post on Edutige’s YouTube channel and website:

The best microphone for YouTube is probably one of the most common search terms on YouTube because so many people realize the importance of good audio for their YouTube videos. So, in this video you’ll see a comparison between the very popular YouTube microphone, the Rode VideoMic Pro, versus the Edutige ETM-006 lavalier microphone. Microphones are tools and so you want the right tool for the job. Sometimes, a shotgun microphone is good. Other times, a lavalier microphone is good.

Video Content Marketing - Using Current Events to Your Advantage

In this week's presentation skills video, I decided not to teach a skill or expression. Instead, I decided to create content that was relevant to a current event, which happens to be the start of a new school year. Video content marketing is as much about being relevant, as it is about educating. This is also a great way to build your brand identity by simply being yourself and speaking to your audience, as if speaking to a friend.

Here is the post originally published at:

Improving your class presentation skills can be done at any time, of course. But what better time to start fresh than the beginning of a new school year. Constantly trying to improve yourself, even a little bit at a time, will move you towards achieving bigger and bigger goals. So think about what do you want to improve. It could be your English ability, your writing skills, and of course, your class presentation skills.

With that in mind, let me know what you want to learn to improve your presentation skills. I will do my best to answer and help you out. Thanks always for your support.

Video Content Marketing - How long does it take to make a video? [VIDEO]

Let's be honest, if you are going to use video to market your business, the reality is that making a video takes time. In my last video, I talked about the overall video production process, so in this video I'm going to talk about how long it takes to make a video. Specifically, this is how long it takes me to make an animated explainer video for a client. In future videos, I will talk about how long it takes to make a live video for a client and also how long it takes me to make these videos for my blog and YouTube channel.

Under ”normal” circumstances

What I typically tell clients is that it will take 2 to 3 weeks to produce an animated explainer video for them. And this covers every stage in the video production process, from discovery, script writing, recording a voiceover, drafting the story board, and delivering the final video.

But in between all of that our checks and approvals with you to ensure that your video is being made in a way that will best convey your message to your audience.

Can a video be made faster?

Anything is possible. Getting a video made faster is also possible but it depends on what your expectations are and what you have prepared.

I have finished the videos in five days but in those situations, we either worked with a script template that I already have, a script was already prepared, and/or the voiceover was also ready to go.

On top of those things, the client didn't expect a complicated video. Something simple with more text and fewer images and/or animation was used for those videos.

Can it take longer to make a video?

Video projects can and, sometimes do, take longer than 2 to 3 weeks to complete. The main reasons for this to happen is that the checks and approvals process that I insist on at every stage of the video production process can sometimes take longer.

This is because it's up to you to check and approve of a particular process and get back to me.

This is not saying that it's your fault because I understand that you are busy running a business.

Why there are checks and approvals at each stage of the process

Checks and approvals at each stage of the video production process are an essential part of making a video for my clients. The reason is because this ensures that there are no major revisions win the final video is made.

Minor revisions are totally okay, but I want to avoid major revisions because that means more time is needed to complete the video. So when you check and approve of the video at each stage in the production process, this equals fewer surprises and a more efficient workflow.

Basically, you get exactly what you want when the video is done.

2 to 3 weeks seems "too” fast

If 2 to 3 weeks seems fast to produce an animated video, it's because I use software called PowToon. Other video production agencies may use Adobe After Effects to create more cartoon-like videos.

However, creating a video using Adobe After Effects can't take at least a month or more, depending on the complexity of your video.

And that also equals greater cost to you. In a future video, I will share with you why I use PowToon instead of Adobe After Effects and why it is better for you that I do.

I hope you now have a better understanding of how long it takes to make an animated explainer video. Let me know if you have any questions or comments about the process or getting a video made.