video content marketing tips

Video Marketing - Why Audio is So Critical to Your Videos

When making marketing videos you have to ensure that your audio quality is up to snuff because if the audio sucks, people will get a bad impression of you and your brand, and they may not even know why. Audio quality is even more critical than video quality, as you'll hear in the video about a recent experience I had while checking out someone else's video content. https://youtu.be/VfvL_7kTa3c

What do you think? Would audio quality turn you off from working with someone or give you a bad impression?

Let me know if you have questions about making videos or if you want to get some videos made to enhance your marketing efforts.

The Benefits of Being Authentic in Your Videos

There’s a lot of talk about authenticity when it comes to doing business, especially when we talk about social media and content marketing. What do you think about the importance of being authentic? How do you demonstrate authenticity in your business? https://youtu.be/mIHIboY4pww

I personally feel that authenticity is critical in today’s business world. You can’t hide who you are or what you’re about anymore.

Just look at what happened to that dentist who went big game hunting in Africa.

That’s a pretty extreme example of people thinking you’re one thing and then finding out you are totally different.

But it illustrates the importance of being authentic when doing business.

A great tool for demonstrating authenticity is video because you’re putting yourself out there for people to see and hear.

So try to add elements of your personality to further demonstrate your authentic self.

It can go a long way towards building trust and establishing relationships with your customers and clients.

What are your thoughts on authenticity?

How to sound like a native English speaker when giving a presentation [VIDEO]

This is actually a good content marketing lesson, which I'll explain as you read on. But first, some background. This video is from my presentations site and it was made in response to a question I got on YouTube. The question was about sounding more natural when speaking English, and sounding like a native English speaker. Many English language learners feel that they have to sound like a native speaker... thats a good goal, but it isn't always necessary to sound native when speaking English. Anyway, check out the video to see what I mean. Content marketing lesson from this

This video is also an example of how you can engage your audience and build greater trust with them. Did I have to respond to the question by making a video? No, of course not. But I feel that when someone takes the time to not only watch, but to reach out and ask a question related to a challenge they are having, they're likely to be pretty happy to get a video just for them.

Personally, I tend to get a poor impression of people who don't respond to relevant questions or comments so I do my best to reply to people that contact me. It's also a great way to be congruent with the persona/image one has in the mind's on your audience.

Anyway, here's the video and below that is a text version of what I talked about in the video.

https://www.youtube.com/watch?v=UQhoPdPAZv0

What the real issue is

Whenever somebody asks this question, it's usually because you really care about your English presentation performance. You probably understand how important it is to give a good presentation in English. And you probably think that what is holding you back from giving a good presentation is your English speaking ability. But in my experience, the real issue is not so much your English ability, as it is the fact that you are presenting in English by memorizing a script.

Why that is a problem

Well, the problem with that is that your script was probably not written in a natural native English-speaking kind of way. It was likely written to be more, or as much as possible, grammatically correct and with the best vocabulary you could think of.

So memorizing it becomes an issue

When you memorize a presentation script that was not written in a natural way, there is no way you can deliver the presentation and sound natural. Not even a great actor could do that.

Another thing

If your audience is made up of non-native English speakers, then they likely won't care that you don't sound like a native English speaker. It would be impressive, though, and there are some ways to help you.

Here are 3 things you can do to sound more like a native English speaker...

1. Use simple vocabulary that a 10-year-old child can understand

Be sure to avoid complicated, overly technical or very advanced words and sentence structure.

The reason is because to sound more natural, you must use more common and natural sounding vocabulary and sentences.

2. Go to Hemingwayapp.com

Use it to check your presentation script for clarity, sentence structure and vocabulary usage.

This is a great app because it clearly points out how readable your writing is, which in turn, determines how natural sounding your presentation script will be.

3. Give yourself enough time to prepare

You need time to write your script and edit it to sound more natural.

Preparing for a presentation at the last minute or with little time to go over your script, is a recipe for a poor sounding presentation.

To wrap up

Remember that the most important thing is working from a good script. You should try to avoid sounding too academic. Instead, aim for being understood by your audience, as that is far more important.

Let me know if you have any questions or comments. Good luck and thanks again to Ton Rod!

Video Content Marketing - Live vs Animated Videos [VIDEO]

If your business wants to get into video content marketing, and you should, you have basically two options: Live videos or animated videos. And by the way, I'm going to group screen capture videos together with live videos just because I can. So which is better? This is one of the first questions people ask me and the answer is it depends, and both. I know that sounds like a little bit of a cheeky answer so let me explain why that is.

https://youtu.be/CnjvcFZWC0U

Here's why it depends

The main reason why I say it depends when it comes to choosing either a live video or an animated video for your content marketing is because it really depends upon your product or service, your company or brand, and your target audience.

Live video pros

Okay, here are some pros to using live video:

  • First, live videos can be really effective if you are selling physical products because a live video lets you demonstrate what you're selling. For example, the videos for Edutige microphones are all live because that’s the best way to demonstrate how the products work.
  • Second, live videos are great for showing off you, your staff and your personal or corporate brand more effectively. For example, almost all of the videos I make for myself, I'm in because I am the face of my own brand. Just makes sense, you know?
  • And third, live videos are relatively fast to make because you only need to set up a camera, some lights and a microphone and you're good to go.

But there are definitely some cons when it comes to using live videos

  • First, you need camera equipment, lights, a microphone and a place to make the video.
  • Second, you need on screen talent. You need somebody to stand in front of the camera who is going to represent your brand. So make sure that is the right person.
  • And third, there is a chance your customers may not like or identify with the person on screen. That means your customers may not bye because they don't connect with whoever is in front of the camera.

Animated videos pros

  • First, animated videos allow you to be more flexible in terms of creativity because anything you can imagine, can pretty much be made into an animated video.
  • Second, you don't need any camera equipment. If you're making the videos yourself, you only need your computer and a good microphone.
  • And third, there are no concerns over you're on screen talent’s appearance or likability.

Animated videos cons

  • First, animated videos can be a lot more time-consuming to produce because you kind of have to make them from scratch every time.
  • And second, and this is related to the first con, animated videos can be a lot more expensive to make, especially if you have to hire someone to make them.

But here is the biggest negative for a live video or an animated video:

A video could totally f*ck things up if done poorly, and if done poorly consistently. People might forgive you for less than professional video at the beginning, but they won't accept bad video over a longer period of time. And what I mean by poor video is one that either looks bad, has the wrong message, or offers little to no value to your target audience. Worst would be all of those things in one video.

What you can do

So here are three things that you can do when creating either a live video or an animated video.

  • First, decide what type of video suits your particular audience and what will work best for your product or service.
  • Second, remember that your videos are about them, not you. And by them, of course, I mean your customers.
  • And third, be consistent with producing your videos because just like any other form of marketing, video marketing is not a one and done type of thing.

Okay, you just learned about whether or not you should use live or animated videos for your video marketing content. But what are your thoughts? What has worked well for you or what do you think is better? Let me know in the comments section below.

And if you’re still unsure about which one to choose, or if you just want someone to help you make the videos or give you some guidance, then please get in touch with me. And be sure to like and subscribe so you don't miss any future videos. Thanks for watching and talk to you again next time.