video content marketing vancouver

3 Reasons Why Short Marketing Videos Make Sense

I like making money as much as the next person, but what I don’t like is having people give me more money than they really should. I know that sounds crazy but I’d rather earn your trust than make an extra few bucks.

And it’s why I always try to get my clients to keep their marketing videos short. The three reasons why short marketing videos, such as explainer videos, how to videos, testimonial videos, or any other videos are:

1. Forces you to be clear and concise with your message

A big mistake many companies make is they try to squeeze in too much, rather than being focused on what the target audience actually needs to hear. A shorter video forces you to be precise with your message.

2. Audience retention

No explanation needed for this one, I would think.

3. Money

Longer videos cost more because of the time involved, which does not necessarily translate into more effective videos. Keeping your videos short saves money, meaning you can spend money on additional videos or other forms of promotion.

So those are three reasons why short marketing videos make sense. What do you think? Let me know in the comments section below.

And get in touch if you’d like to talk about getting videos made to help your business… short videos, of course.

Ultimate Trainer Certification Course Explainer Video

Here’s the third video made for About Leaders. It’s an explainer video introduction to their Ultimate Trainer Certification Course. It’s amazing how we can take so much information and get the message across in a minute and fourteen seconds.

But that’s the power of an explainer video, and of being clear about who your audience is and what they need to hear.

Get in touch if you’d like to talk about getting an explainer video for your business.

Why Explainer Videos Are Effective

Explainer videos are incredibly effective video marketing tools because they are seen as unintimidating and sort of entertaining. But just like any type of marketing tool, it needs to speak to its intended audience or it won’t be effective.

The explainer video I created for PagePath was successful because the message was clear. We spoke to the intended audience and demonstrated that we understood their pain and had a simple solution.

We also didn’t ramble on needlessly. I’m perfectly happy taking more money to create a longer video, but I’d much rather create a shorter one that gets results.

In this case, PagePath increased lead generation by 200% after using the video in two email campaigns.

So be sure to speak clearly to your audience and if you are promoting a product or service, give your audience the information they need to take the next step and cut out the fluff.

If you need some professional help with creating an effective explainer video for your business, then get in touch with me and let’s talk.

The Best Length for Tutorial Videos

A common dilemma we face when making video content marketing material is video length. Recently, someone asked about how long a tutorial video should be so I wanted to address that.

In my opinion, it’s not so much how long the video is as much as it’s about how concise the information within the tutorial video is.

My biggest problem is when a tutorial video wastes time (mine!) and doesn’t just get to the point. Or even worse is when I don’t learn what I thought I was going to learn.

It’s no wonder my favourite thing about YouTube is the speed control!

So it’s totally cool to make longer tutorial videos, but remember to be organized, stay on point and don’t waste time.

What are your thoughts on length when it comes to tutorial videos? Let me know in the comments.

Why Video Marketing Wins Over Customers

One of the things I love about video marketing is how powerful it is in helping to win over customers. If a customer or prospect is on the fence about working with you, or they’ve had a bad experience with a competitor, or they have little experience with the products or services you offer, or the industry that you’re in, videos can bridge the gap between you and those people. Videos can literally win over customers.

So in this video, I talk about how your product or service might be a tool, but that you can use videos to help your customers use the tool to its fullest. Check it out and read more below...

Videos that show your customers what else is possible can provide additional value above and beyond what you’ve already given them.

I don’t know about you, but I can’t imagine a situation where you don’t win over a customer, generate more business, or put good will and trust in the mind of a customer by helping them beyond what they were expecting.

For help with creating videos that win over customers, get in touch and let’s talk:

Video Content Marketing - Why People Want to do Business with People

No matter what business you are in, you have to do business with people. And most of the time, it’s your relationship with people that determines how well your business performs. That’s why using videos can be such a powerful tool. Videos allow customers and prospects to get to know you and, hopefully, like you before, while and after they do business with you. Video content marketing lets you put a face to your business that customers can identify with and feel a sense of rapport with. Videos with you in them help your business separate itself from the many faceless companies people normally deal with.

It’s well-known that people like doing business with people they know, like and trust and video marketing gives you a powerful tool build and maintain that relationship.

Check out the video for more info and let me know your thoughts on what video can do to build relationships.

Video Content Marketing - Why Before & After Videos are Awesome

When you create videos to help market your business, you might get stuck with ideas for what to say or what type of videos to make. A simple way is to look at traditional marketing campaigns or techniques for inspiration. And one of the best, and most effective, is before and after. Have a look at the video to learn more about using before and after and a quick example, too.

Will Video Marketing Really Help My Business?

Even though video marketing seems to dominate the headlines when it comes to “the next big thing” for businesses, there is still some apprehension. That fear of not knowing if video marketing will really help your business. The unknown is possibly even greater when it comes to video content marketing because most business owners are not familiar with the entire production and usage of video. Totally understand. Hopefully, this video will help you get off the fence and see that there isn’t really anything to fear. Hopefully.

Video Content Marketing for Edutige - Teaching Customers About Potential Problems

In this week’s video for Edutige microphones, I want customers to know that even though the iPhone’s built in microphone is much improved, there are still situations that call for an external microphone. The motivation for this video came from a customer who returned his microphone and various other people online who claimed not to need an external microphone for their new iPhone 6, 6s or 7. Video content marketing is all about education and in this case, it’s teaching people about potential problems or issues and what they can do to avoid those problems or issues.

Here is the original post for Edutige, which can be found here:

If you use your iPhone for vlogging and find that the built in microphone doesn't do a very good job of recording your voice when there is a lot of background noise, this video is for you. In this video, you will hear the difference between the iPhone's built-in microphone and the Edutige EIM-008 unidirectional external microphone in a vlogging type of situation where there is a lot of background noise. In this case the background noise comes courtesy of a leaf blower that is about 50 feet away.

You will also be interested in this video if you have an iPhone 6 or newer and you have seen videos online, or perhaps even experienced how well the built in microphone works when the sound source is relatively close to the phone. You will see from the video that when there is background noise, the iPhone's built-in microphone falls far short compared to an external lavalier microphone.

What do you think? Is the iPhone's built-in microphone good enough on its own?

Video Content Marketing for Edutige: Recording Car Exhaust Sounds with a GoPro

In this video content marketing video for Edutige, I do things a little differently. We know that many customers want to record the exhaust sounds of their cars...usually modified, fast cars and not slow-poke station wagons like mine. So as luck would have it, a customer of ours makes a video recording the exhaust of his bad a** Mustang. I asked if I could share the video and so what I did was take some parts of the video to create the video you see here. Any time you can get your customers, your community, to contribute to your video content marketing, you’re going to win over new customers. The level of trust this type of user generated content creates is incredible. But to get there, you have to make sure your products/services are up to snuff and that you’re also taking care of those people.

Sounds simple enough, doesn’t it?

Here is the post from Edutige and this is where the original article was published:

In this video, you’ll learn about recording exhaust sounds with a GoPro and about mounting the microphone. Ibrahim, a customer in India, bought one of our Action Bundles for GoPro and mounted the ETM-001 with the EWS-003 windscreen onto the bumper of his wicked Mustang using a GoPro suction mount. Very cool!

What’s even cooler is the sound of the car’s exhaust, and the fact that there is no vibration or wind noise.

Be sure to check out Ibrahim’s full video and his YouTube channel for more cool car videos.