video marketing West Vancouver

How Video Can Help Market Your Brand - My VW Westfalia Campervan

I often talk to people about how video should be used to establish your personal brand; in other words, using video to add a human element and emotional connection to your company. And I guess I wasn't just blowing smoke because Mark Schaefer just published an article about making business more personal that you should check out. And that was one of the reasons behind me making a video about the issues I was having with my 1994 VW Eurovan Westfalia camper. https://youtu.be/rGRxcYfvs3g

If they like you, they're more likely to buy

People will always choose to do business with someone they know, like and trust and video is such a powerful tool for demonstrating those characteristics. Until a business realizes that universal truth, or at least acknowledges how powerful that can be, the business will be stuck competing on things such as price and features.

Videos should relate to your viewers

One thing that I'm not a big fan of is simply making pretty videos with little substance. Yes, we want the videos to have that human element to them, but they should also bring some value to your viewers, too. A good strategy is to mix the pretty videos with ones that are actually useful, that educate and establish your authority.

What to do

Start by ensuring you're using a mix of video content that both educates and shows people that you're human just like them. That sounds way too simplistic but what I'm saying is you need to look at what will bring the most value to your customers, what will help them trust you, establish your authority and make them feel comfortable about working with you.

So what are your thoughts on using video to bring a more human element to your marketing and communications? Is this something you're already doing, and if so, how is it working out for you? Be great to hear your thoughts. And be sure to check out Mark's article.

Learning is...

Being a dad has made me want to be better in every way because I know that my kid is watching and learning from me and his mom. And one of the things we hope he gets from us is a love of learning and always trying to improve yourself. This little video is something I put together for my son's website, How To Do Stuff With Ethan, to hopefully inspire other children to want to learn and to also encourage parents.

https://youtu.be/G2b9RlmK5IE

Video Content Marketing for Edutige - How To Connect an External Microphone to iPhone 7

A big part of content marketing is helping your customers discover solutions to problems or issues they are having. With the new iPhone 7 and 7 Plus, the pain point for customers is not being able to connect an external microphone in order to make videos, to vlog or to record audio for things such as bird watching. And even though Apple released a Lightning port to 3.5mm headphone adapter, it was relatively unknown as to whether or not the adapter would work with external microphones. So to help, I put together a video demonstrating how to connect an Edutige external microphone to an iPhone using the new Apple Lightning to 3.5mm adapter cable. The cable works perfectly and offers a simple solution for Edutige customers so they don’t have to worry that their microphones won’t work with the iPhone 7.

This is the power of video content marketing. You can quickly demonstrate a solution to an immediate problem that your customers have, which makes them happy and earns your company trust and credibility.

Check out the video below and the original post, which is here: http://www.edutige.net/apple-lighting-3-5mm-adapter-external-microphone-review/

https://youtu.be/I0LYzLGtqFg

If you have an iPhone 7 and you want to connect an external microphone, your only choice is to use the Apple Lighting to 3.5mm adapter dongle thingy. So I wanted to find out if our Edutige external microphones are compatible with the Apple Lighting to 3.5mm dongle. Long story short… YEP, all of the EIM series Edutige external microphones work flawlessly with the Lightning port on either the iPhone 7, iPhone 6s, iPhone 6, iPhone 5s or iPhone 5.

The video shows a test of an EIM-008 external microphone connected to an iPhone 6 via the Lightning port, but other people have tested the Edutige microphones with the iPhone 7 and other iPhones with the Lightning port and everything works great.

One thing to be aware of is to connect the microphone to the Lightning to 3.5mm dongle and then connect the dongle to the iPhone’s Lightning port. If you don’t, the iPhone will use the built in microphone instead of the external microphone. Don’t say I didn’t warn you.

The cool thing is that if you are vlogging, making videos for your business or recording audio with your iPhone 7, you can now connect a 3.5mm external microphone using the Apple Lightning to 3.5mm adapter. All is good.