video marketing consultant vancouver

Video Studio Setup for a Client

I recently helped a client set up a studio space in their office so they can make videos whenever they have time. This video documents the process, as well as showing a before and after of the space.

Want help setting up a video studio in your office?

Contact me to schedule an appointment.


Event Video for The Pacific Club

Event videos are commonly used to show off how cool you are to others. But event videos are also a great way to build morale, communicate your values and attract talent to your organization.

The problem is that most event videos are not created with this level of forethought and are merely a bunch of nice-looking images strung together.

An effective, good event video should have specific goals in mind before shooting begins so that the final video can be used as a strategic marketing and branding tool.

Want help planning and filming your next event?

Contact me to schedule an appointment.


Wills & Estate Planning Video for Shire Law Group, PC

Alan Press and Caren Naidoff of Shire Law Group, PC in Illinois wanted an animated explainer video for their wills and estate planning services that would speak to the diversity of their client base. The video also had to have a sense of playfulness, while also explaining their process for helping clients create their will or estate plan.

This one was extra special because Caren provided the awesome voiceover!

To get a video like this for your law firm, please contact me to learn more.


The Easiest Way to Create Videos for Content Marketing

One of the biggest challenges for business owners when it comes to implementing video is producing the videos themselves. You might have a bunch of great ideas and be totally gung-ho about making videos but get hung up on the fact that you don’t have the right equipment or don’t have anyone to put in front of the camera. Well, this is for you… Check out the video for the easiest way to create videos for content marketing.

https://youtu.be/9PAG4m3AvlU

The main thing to keep in mind from a technical perspective is audio quality. Other than that, the only challenge is ensuring your content is actually useful and gives your audience value.

It doesn’t really matter what type of videos you make, but if they don’t provide value, they can be a waste of time for both you and your audience.

So don’t skimp on value and remember to focus on your audience.

What about you? What type of video content do you prefer?

Video Content Marketing - Why People Want to do Business with People

No matter what business you are in, you have to do business with people. And most of the time, it’s your relationship with people that determines how well your business performs. That’s why using videos can be such a powerful tool. Videos allow customers and prospects to get to know you and, hopefully, like you before, while and after they do business with you. Video content marketing lets you put a face to your business that customers can identify with and feel a sense of rapport with. Videos with you in them help your business separate itself from the many faceless companies people normally deal with.

It’s well-known that people like doing business with people they know, like and trust and video marketing gives you a powerful tool build and maintain that relationship.

Check out the video for more info and let me know your thoughts on what video can do to build relationships.

https://youtu.be/HP4BGLLsjgg

Video Content Marketing - Why Before & After Videos are Awesome

When you create videos to help market your business, you might get stuck with ideas for what to say or what type of videos to make. A simple way is to look at traditional marketing campaigns or techniques for inspiration. And one of the best, and most effective, is before and after. Have a look at the video to learn more about using before and after and a quick example, too. https://youtu.be/FCFcuQvcNTY

Video Content Marketing for Edutige: Before & After Test of iPhone Built In Mic vs Edutige Mic

When showing how your product or service helps your customers, a simple before and after comparison can often be the most effective method to do so. And video is the perfect medium for a before and after because customers can clearly see, and in this case, hear, the difference. A before and after video quickly identifies who the target audience is, what the end goal will be, and how the customer can achieve the same result. https://youtu.be/l2HfZ9eS6Rc

Video content marketing can easily borrow ideas from other forms of marketing, with the added benefit of being highly visual and engaging.

How can you use a before and after video to demonstrate your product or service? Would love to hear about your experience.

Here is the original post on the Edutige website:

If you have an iPhone 6, 6s or iPhone 7, the built in microphone is pretty good, especially if you’re into vlogging with your iPhone. You might even think you don’t need an external microphone anymore. But what about when it’s windy? Here’s a before and after comparing the iPhone 6’s built in microphone vs the Edutige EIM-001 external microphone with an EWS-003 furry windscreen. I think you’ll see why an external microphone with a furry windscreen is still an essential tool for vlogging or making videos with your iPhone.

Content Marketing - Why you should create content based on buying cycle [VIDEO]

In this video, I'm going to talk about creating content based on buying cycle and why that's a good content marketing strategy for your business. Creating content based on buying cycle is a very good idea because when customers are searching for a particular product or service, they will likely be at different stages of the buying cycle. https://youtu.be/gEysP9jx_hU

Like in these buying scenarios

For example, one customer could be just starting to explore different options for whatever it is they are looking for. Whereas another customer could be further along in the buying cycle and he or she is already prepared to make a purchase.

In each one of these scenarios, the type of content they are looking for would be slightly different, right?

So here's what you can do

  • First, go ahead and map out the buying cycle that a customer would go through from beginning to end. An easy way to figure this out is to think about the types of questions that you receive from customers when they get in touch with you. And of course you can create this map based on your experience getting customers from a prospect to plopping down their cash.
  • Second, create your content and publish it in sequential order. This is a fantastic way to have weekly content that is planned out well in advance, which is awesome because I know exactly how busy things can get.
  • And third, prep that content into email templates because you can now use that content from your buying cycle to send out as replies to customer email inquiries. Or alternatively, turn that content into a PDF file and make it available for download.

Another advantage

The other advantage of creating content based on buying cycle, is that even if a person is ready to buy, they can still go back over the other pieces of content that you have, and gain some kind of reassurance that they are making the right decision.

And if somebody needs to demonstrate to another team member or their boss that they have made the right decision, they can reference your content. Pretty cool if you ask me!

So there you go. You just learned about why you should create content based on buying cycle. If you have any questions or comments please leave those in the comment section below and if you need help with creating your content, then please be sure to get in touch with me. Thanks for watching, be sure to subscribe and talk to you next time.

Content Marketing - Is it okay to publish your content late? [VIDEO]

In this week's post about content marketing, I want to talk about one of the biggest challenges business owners have when it comes to producing content to brand or market their business. And the challenge is coming up with content and publishing on time. What happens if you're busy and you have to publish your content late? Should you publish or should you wait until the following week or, the next publishing date? Let's talk a little bit about that. https://youtu.be/fPER5wHjsWg

This happened to me

This past week has been incredibly busy. Although that may sound like a great thing, it could also be a sign that I'm not staying on top of things and being as organized as I need to be. I'm guessing that's something every entrepreneur, or small business owner, or even large business owner, can relate to.

My publishing date for this website is typically every Thursday; actually, it is every Thursday, not typically every Thursday. And last week I was struggling with finding time to create content and publish it. But instead of just waiting until the next week, I decided to pull out my iPhone, set it up and make the video that I wanted to make.

Why publishing your content is important... Even if it's a little late

The greatest opportunity we have with content marketing is the ability to connect with an audience and to grow that audience. The obvious end goal of doing so is to build our businesses, but we also need to be committed to an audience that is also committing time to us. So they might be expecting you to publish on a certain day, and if you don't, and you start doing that regularly, you're going to lose the confidence of your audience; and ultimately, you're going to lose the audience altogether.

So even if you publish one day late, or maybe even two days late, it's still important to get that content out there because you never know who is looking at it at any given time.

Tips for preparing content when you have little time

  • First, the most important thing is to use some sort of editorial or content calendar. This will let you quickly scan any ideas that you can use to quickly produce something and get it out there. I use Trello because it works on my phone and on my computer. Plus, I like the more visual interface, but anything that lets you curate ideas and determine when to publish, and if you've published, is just fine.
  • Second, use the tools you have at your disposal to create your content. As an example, because my content is video, the simplest tool that I have is my iPhone. I simply connected one of the Edutige microphones, a tripod, and some basic lighting, and I was ready to make my video. If your content is mainly text based, then I highly recommend using Evernote and the voice to text function on your computer or smart phone. In fact, everything you are reading in this post was created using Evernote and my iPhone by speaking into the phone. Simply brilliant, if I don't say so myself.
  • And third, keep a list of commonly used tags, keywords or anything else that is common in all of your content. For example, I have a list of tags, such as content marketing expert, video content marketing consultant, etc., that I use on my YouTube channel and here on my website. Having those ready saves a few precious moments and really comes in handy.

But what if you still can't get your content ready on time?

This is not entirely surprising because we are all so busy. But if this describes you, then maybe it's time to outsource your content creation, or at least get someone like myself to help you stay on top of your content, and help you produce some of it. That might sound like I'm trying to sell you my services, but the reality is we can't do everything ourselves and technology has made it so easy to collaborate with people that can help us.

In conclusion, content marketing needs a consistent effort and you definitely should publish on time, and I've provided a few tips that will hopefully help you with your content marketing efforts. But, of course, you can also get in touch with me if you'd like some help.

Video Content Marketing Tips - How to stay on point [VIDEO]

In this video you’re going to learn about how to stay on point with video content and you’ll see two examples using content I created. I guess you could say that what you’re reading and the video about this topic is another example of content, and you’d be right! Why you should care

Content marketing is not just a trend. Publishing content, whatever form that may take, is an important tool when it comes to branding and marketing your products or services. Consumers tend to trust and buy from companies that provide valuable information to them. That means you should care because without sharing valuable content with your target audience, your business becomes vulnerable to competitors that do embrace content marketing.

What content was created

Every week, I publish three pieces of content and each one is usually a video. On Tuesdays, it’s something for PresentationExpressions.com, on Wednesdays it’s something for Edutige Microphones, and on Thursdays it’s something for my personal website, CarlKwan.com. The Thursday content is anything related to creating, marketing or branding, such as this post you’re reading now.

And on Mondays, I usually publish something for Winright Law in Vancouver, a local law firm that has embraced content marketing.

So this week for PresentationExpressions.com, I published a video about how to engage a presentation audience using a simple question and sentence. For Edutige, it was a video showing how to get great audio for videos using an iPhone. And finally, for my own content… You’re reading it! And there’s also this video to along with it…

https://youtu.be/vX5r6t557zE

What was the purpose or goal of the content?

The video I made for PresentationExpressions.com was inspired by one of the more common questions I receive from viewers on YouTube, and that is how to engage the audience, or how to get the audience’s attention in a presentation. So the purpose of the presentation video was to educate my audience about a topic that is relevant to them.

https://www.youtube.com/watch?v=8kwflhWBxjA

The video for Edutige was in response to the growing number of people interested in vlogging or creating videos, but who feel held back because they don’t think they have the right camera and audio gear. So the goal of this video was to show how a simple point and shoot camera, along with an iPhone and one of the Edutige microphones could produce good video and audio. The hope is that someone will be inspired create, rather than feel limited by circumstance.

https://www.youtube.com/watch?v=7EQXzSlEBUM

How to stay on point when making video content

So here are three tips for helping you when you’re working on your videos...

First: Keep in mind a 3 part structure: beginning, middle and end.

The beginning refers to identifying your target audience and their issue, problem or challenge. The middle is describing your solution and the end is your call-to-action.

Second: Use the simplest tools; use the environment.

This may not directly related to staying on point in your videos, but it’s still important because it addresses a major concern: As a business owner, you may feel that it is a major hassle and expense to get a bunch of equipment and set up a place to make your videos.

But even the simplest point and shoot cameras or your smartphone, can be powerful video cameras. The main requirement is being able to shoot in 1080p HD, some way to capture good audio (Edutige mics I heard were good!) and some place with good lighting.

But the point I’m trying to make is that video production doesn’t have to be complex or expensive. And you can always creatively find a way to make your videos. The biggest obstacle is usually the voice in your head saying that you can’t do it for such-and-such a reason.

Third: Edit without mercy

The final tip when it comes to making your videos is to spend time in the editing process to trim away the excess footage and talking that do not contribute to the video. Get your ego out of the way and consider what the video will be like for the viewer. Do they really need to see or hear everything you’ve shot? Most likely not.

The video for Edutige showing how to use an iPhone to get great audio was originally over six minutes long. But it was edited down to about a minute and a half. Much of the stuff I left out were transitions between me talking and the shots of the iPhone, along with some b-roll of the mic and camera I used. I also left out a lot talking that just didn’t fit.

So I hope you have a better understanding of what you need to do to create better video marketing content for your business. These are exciting times. I’m constantly amazed and inspired by what is possible in terms of marketing and taking control of one’s business.

Go out there and create. And if you’d rather have someone do it for you, please get in touch and I’ll be happy to see how I can help you reach your goals.

Thanks.