video marketing topics

Video Content Marketing - Tips for Creating Content Your Audience Cares About [VIDEO]

In this week’s video for Edutige’s video marketing, it’s a test of the Edutige Action Bundle for GoPro to record live jazz. This video happened quite randomly, to be honest. I was out with my family for a picnic down at the seawall and the art studio behind us was hosting a live jazz concert. I usually have my GoPro and microphone handy, so I quickly shot some video about a topic that I know the Edutige and GoPro audience are interested in… recording live music with a GoPro.

Keep your audience in mind

There are always opportunities to create video marketing content, as long as you’re well aware of who your audience is and their needs. It seems very basic, but it’s a mistake I see over and over again when it comes to producing video content.

Keep it short and to the point

Another mistake I often see is making videos that are too long. Cut out fluff by being focused on your audience’s needs. Get to the point and edit without mercy. Cut out anything that doesn’t contribute to your audience’s understanding/knowledge.

Keep a notebook of ideas

I’m always writing down ideas for videos because I’m always coming up with topics I think my audience will like. So I use a Moleskine notebook and jot stuff down. Those notes then go up onto Trello, where I have a content calendar set up so I know what to do next and what I’ve already done.

What about you? What do you do to help you generate content ideas your audience cares about?

Be sure to let me know if you have any questions or comments about this video or video marketing for your business.


Video Content Marketing for Edutige - Using a GoPro to Record Live Jazz

In this week’s video for Edutige, I made a video demonstrating using a GoPro to record live jazz with the Edutige ETM-001 microphone. I’m going to go more in depth about how this video came about, along with some tips for video marketing content that I’ll share tomorrow. In the meantime, just remember that making videos to market your business doesn’t have to be hard or time consuming. The most important thing is sharing information that your audience wants to hear in a way that’s easy for them to understand and consume. Basically, the exact reasons why videos are such a powerful marketing tool. The following was first published on on Aug. 2, 2016...

Using a GoPro to Record Live Jazz

There has been a lot of live music in my neighborhood recently, which has given me opportunities to record a live music using my GoPro Hero4 and the Edutige Action Bundle. Here you'll see how the ETM-001 performs with a GoPro to record live jazz.

In this video, I was standing about 6 feet away and the music was coming from inside. My GoPro was inside the skeleton housing so the sides and back of the camera were exposed.

The difference between the built-in microphone and the ETM-001 never ceases to amaze me, and it's why I almost always recommend this particular microphone for anyone with a GoPro who wants to record just about any situation. It's why the GoPro is such a popular camera.

I find myself going out with it more often than in the past and being able to record great audio is a bonus.

Check out the Action Bundle and let me know if you have any questions about using the microphone, or choosing a microphone for your GoPro.