content marketing

Video Marketing Microphone Test: COMICA CVM-30 LITE vs CVM-10 II vs Edutige ETM-006

Video Marketing Microphone Test: COMICA CVM-30 LITE vs CVM-10 II vs Edutige ETM-006

If you're a business owner doing some video marketing, then you need to have good audio for your videos. When your videos sound bad, they are hard to watch, which means you'll lose an opportunity to attract a new customer. That would suck. So don't let your audio suck.

Video Studio Setup for a Client

I recently helped a client set up a studio space in their office so they can make videos whenever they have time. This video documents the process, as well as showing a before and after of the space.

Want help setting up a video studio in your office?

Contact me to schedule an appointment.


Event Video for The Pacific Club

Event videos are commonly used to show off how cool you are to others. But event videos are also a great way to build morale, communicate your values and attract talent to your organization.

The problem is that most event videos are not created with this level of forethought and are merely a bunch of nice-looking images strung together.

An effective, good event video should have specific goals in mind before shooting begins so that the final video can be used as a strategic marketing and branding tool.

Want help planning and filming your next event?

Contact me to schedule an appointment.


Wills & Estate Planning Video for Shire Law Group, PC

Alan Press and Caren Naidoff of Shire Law Group, PC in Illinois wanted an animated explainer video for their wills and estate planning services that would speak to the diversity of their client base. The video also had to have a sense of playfulness, while also explaining their process for helping clients create their will or estate plan.

This one was extra special because Caren provided the awesome voiceover!

To get a video like this for your law firm, please contact me to learn more.


Whiteboard Animation Video for North Shore Business Network

This is a video for a networking group I belong to in North Vancouver called North Shore Business Network. I made this video because I felt bad that I couldn't go in to set up the projector and slides, especially since I was the backup as the normal tech guy, Nick, was away on holiday.

Anyway, this video is a demonstration of how whiteboard animation videos are a great way to explain things in an engaging way.

I'll be the first to admit that the drawings aren't that great…

But it's not about the art, it's about the message or idea. I heard that from Doug Neill, the guy with the YouTube Channel about Sketchnoting.

How the video was made

  1. Plan out idea/story… What problem was I trying to solve?

  2. Sketch out rough draft on paper with visuals I need… What was the story/progression?

  3. Draw all the visual elements following my rough draft… How do I represent things visually?

  4. Import visuals into whiteboard software

  5. Record and edit voiceover

  6. Edit the length of the visuals to match the voiceover

Hope this helps with the tech set up and let me know if you would like your own custom whiteboard animation video.

Wills & Estate Planning Video for Lynk Law

Lynk Law provides wills and estate planning services in California and wanted a video to help promote their services in a friendly, engaging way.

Animated videos are great for describing services in an easy to watch, fun way. Animated videos also tend to have a longer shelf life because they’re unaffected by employee turnover, changes to your office or hairstyles and fashion.

Contact me to learn how to get an animated explainer video for your business.

Video for Hinesly Orthodontics

Helping consumers understand what you do and how you’re different are the main benefits of using video in your marketing. But videos are also highly effective for demonstrating your values and brand image.

Animated videos, such as this one for Hinesly Orthodontics in Michigan, are great for describing services in an easy to watch, fun way.

Contact me to learn how to get an animated explainer video for your business.

The Training Institute of March of Dimes Canada Explainer Video

What does a non-profit organization with over 65 years of experience helping people with disabilities need with an explainer video? That's the story with March of Dimes Canada and the video they asked me to make for them. Here's the video. Below the video is a bit of talking about why these explainer videos work well for introducing products/services and why March of Dimes chose this type of video, too.

https://youtu.be/S20HcACbADk

They know their stuff

Turns out that when you've been successfully running an organization that helps disabled Canadians lead independent lives, you learn a thing or two about training your team. And those valuable lessons are now available to other organizations with the Training Institute of March of Dimes Canada.

Now to promote the training

But like many organizations, it's not always easy to explain a product or service, especially when people visit your website to learn about your product or service.

March of Dimes Canada recognized this issue and knew that an explainer video would be a great way to introduce the Training Institute to potential clients. It's important that people easily understand what you're offering; otherwise, they can quickly click away.

Your turn

Don't let customers slip away without letting them get to know what you have to offer. A video is like a salesperson who works 24/7 and is more powerful than your website alone.

Get in touch and let's talk about how we can make video work for you.

4 Tips From Making a Mercedes Benz Internal Communications Video

Several months ago, I received an email from Daimler AG, the parent company for Mercedes Benz. I was asked to produce an animated video to help launch an internal program aimed at fostering innovation and better customer service. The video was to be used globally, so this was an important project for Mercedes. The video was a success and I wanted to share some thoughts and tips for making effective internal communications videos. But where's the video???

Unfortunately, it's an internal video so I can't share it publicly. The lesson isn't in what the video ultimately looked like, but how other businesses can learn how to improve internal communications when using videos.

#1 - KNOW THE AUDIENCE

As much as we want to communicate what we're thinking, instructions or plans to our employees, we still need to carefully consider who we are talking to. Employees are constantly bombarded by messages and communications throughout the day, so let's be sure we're speaking to the right audience and with the right message.

Always be sure to think about the following three things related to your audience when putting together your internal communications video:

  1. What the audience already knows:
  2. What they care about and;
  3. What is actually important for them.

For the Mercedes Benz internal communications video, the audience was the customer relations members across the globe. These people deal with Mercedes Benz customers to ensure they have a great experience. The program being introduced was a new program to help the members learn and communicate ideas with one another.

What the customer relations team members at Mercedes dealerships care about is how they can improve their ability to deliver exceptional customer service, so we highlighted those points in the video.

In terms of importance, the program gave members a chance to be recognized and rewarded on a company-wide scale. This aspect of the program is meant to motivate members to join the program and contribute something meaningful to the overall good of the company.

#2 - CLARIFY THE MESSAGE

The original script I received was a nice outline of what the program was about, who it was for and what the benefits were. It was solid in terms of what they wanted to talk about, but lacked clarity because it was far too long.

We must keep in mind that people have short attention spans, as well as other things vying for their attention. So our messages must be clear and easy to understand without a lot of fluff. It must also be engaging, meaning you can't simply present the facts and expect people to be interested in what you're saying.

Try to write your script in a conversational tone, one that describes a relatable situation, or a story with a clear beginning, middle and ending. What works best will depend on what you're talking about and to whom. We should shoot for a story, if we can, or at least something with an introduction to a problem or situation and a clear path to the conclusion.

In the Mercedes video, we used a story about a fictional character in the company who had great ideas and was eventually rewarded for his efforts. The message was clear and relatable for the intended audience, which is why the video was well-received.

#3 - KEEP IT SHORT

Sometimes, you're forced to keep a video short because of the platform you will upload it to. Or sometimes, it needs to fit within a set of guidelines. But in general, your internal communications videos should be kept short to ensure your employees will watch the whole video without feeling like it's a burden to do so.

No one wants to sit through 20 minutes of video if the same message can be presented in 5 minutes. We want to increase engagement by using video, not reduce it.

In the Mercedes Benz internal communications video, we had key points about the customer service program that had to be included. We made sure those points got enough attention without spending unnecessary time on them.

This can require several drafts of your script to get the message down right, so always leave adequate time to revise your script and ensure the video is engaging, on point and effective.

One concern you may have is whether or not the topic has been adequately covered. It's a valid concern and tip #4 will describe how to deal with this concern.

#4 - USE FOLLOW UP

No matter what kind of video you create, and for whatever purpose, it's important to follow up the video. In the case of an internal communications video, it's important to prepare additional communications, such as emails, surveys or training to support what was in the video.

In the Mercedes Benz case, if they simply show the video and don't follow up, the customer relations members may simply watch and forget.

I'm not sure what kind of follow up Mercedes actually implemented, but a questionnaire/survey or additional materials about the program would enhance the effectiveness of the video. Follow up would also increase participation in the program, complementing the video.

CONCLUSION

Videos are a great way to enhance internal communications, especially in today's business environment with all its distractions and numerous tasks. But internal communications videos must be approached in the same manner as a video used for marketing, if we want the video to be effective.

The four tips I've outlined in this post should provide guidance when putting together your internal communications video. The tips, once again, were:

  1. KNOW THE AUDIENCE
  2. CLARIFY THE MESSAGE
  3. KEEP IT SHORT
  4. USE FOLLOW UP

If your company wants to use video for internal communications, go for it! If you need a hand in actually planning and creating the videos, I'm here to help and to answer any questions you might have.

Good luck!

AUTOPROP Real Estate Marketing Explainer Video

AUTOPROP provides realtors with tons of information to help them stand out from their competition to win more business. This whiteboard style video is great for helping to explain concepts or services, so let me know if this is something you'd like for your business. https://youtu.be/ulkxGiyXIrk