AUTOPROP provides realtors with tons of information to help them stand out from their competition to win more business. This whiteboard style video is great for helping to explain concepts or services, so let me know if this is something you'd like for your business. https://youtu.be/ulkxGiyXIrk
Here’s an animated explainer video for CGC, a company that provides marketing and fundraising support to non-profits. I often say how fortunate I am to work with great people, and I’m going to say it again because the people at CGC (Corporate Giving Connection) were awesome.
I worked directly with Jen Linck, who made my job easy by being easy to talk to, clear in her communications and open to ideas. This explainer video for CGC highlights a key problem faced by non-profit managers… Not having enough bandwidth to get everything done.
The challenge with this particular video was identifying the correct target audience and thinking about how to communicate that we understand them and have a solution for them without sounding patronizing or over-promising what CGC can do. CGC can do so many different things for non-profits and there are so many scenarios that we could have talked about.
The key is to always focus on the viewer and keep the pace moving. Often times, videos of all types, not just explainer videos, drag on for just a bit too long. We have to remember that viewers can easily click away and that the video has to keep them engaged long enough to get your message across and for the viewer to take action.
And that call-to-action is also important to have. Sometimes, I’ll see explainer videos without a clear call-to-action and it’s painful because I know that the business owner is banking on the video to help him/her.
So always be sure to include a clear call-to-action at the end of your explainer videos so your viewer knows what they are supposed to do.
Contact me if you’d like an explainer video that gets your message out and meets your business objectives.
I was asked recently about screen capture videos and so I thought the best way to talk about a screen capture video would be to make one. So here it is, along with some information about why you would want to make one. https://youtu.be/fnMUe4dxQKI
This is an explainer video for WiseWage.org, a service that helps people get a prepaid debit card so they can stop paying check cashing fees and have a debit card they can use for their day-to-day purchases. Very cool!
To get an explainer video like this for your business, check out: http://www.carlkwan.com/get-a-video/
I often talk to people about how video should be used to establish your personal brand; in other words, using video to add a human element and emotional connection to your company. And I guess I wasn't just blowing smoke because Mark Schaefer just published an article about making business more personal that you should check out. And that was one of the reasons behind me making a video about the issues I was having with my 1994 VW Eurovan Westfalia camper. https://youtu.be/rGRxcYfvs3g
If they like you, they're more likely to buy
People will always choose to do business with someone they know, like and trust and video is such a powerful tool for demonstrating those characteristics. Until a business realizes that universal truth, or at least acknowledges how powerful that can be, the business will be stuck competing on things such as price and features.
Videos should relate to your viewers
One thing that I'm not a big fan of is simply making pretty videos with little substance. Yes, we want the videos to have that human element to them, but they should also bring some value to your viewers, too. A good strategy is to mix the pretty videos with ones that are actually useful, that educate and establish your authority.
What to do
Start by ensuring you're using a mix of video content that both educates and shows people that you're human just like them. That sounds way too simplistic but what I'm saying is you need to look at what will bring the most value to your customers, what will help them trust you, establish your authority and make them feel comfortable about working with you.
So what are your thoughts on using video to bring a more human element to your marketing and communications? Is this something you're already doing, and if so, how is it working out for you? Be great to hear your thoughts. And be sure to check out Mark's article.
The SRNK (pronounced shrink) biomass disposal video was an interesting project to work on because it's a topic I didn't know much about. But I quickly understood the importance of presenting the message they wanted to get out since this video was going to used as a hook for a potentially years long contract. https://youtu.be/eQ5P1t4ZFdU
That's the great thing about explainer videos... They make it easy to explain complicated or hard to understand topics in a simple and engaging way. Well, at least that's what a good video should do. So if you want a good explainer video to help explain something that's difficult to explain, click here and let's talk.
By the way, this is another project where I wrote the script, did the voiceover and produced the final video. Whew! But it was fun and always great meeting the people behind these products and services.
When making marketing videos you have to ensure that your audio quality is up to snuff because if the audio sucks, people will get a bad impression of you and your brand, and they may not even know why. Audio quality is even more critical than video quality, as you'll hear in the video about a recent experience I had while checking out someone else's video content. https://youtu.be/VfvL_7kTa3c
What do you think? Would audio quality turn you off from working with someone or give you a bad impression?
Let me know if you have questions about making videos or if you want to get some videos made to enhance your marketing efforts.
If you are going to film your own videos, you need to decide whether it’s better to film indoors or outdoors. In this video you will learn a few tips to help you decide whether you should film indoors versus outdoors. https://youtu.be/NB4oZtMjulU
The easiest answer when it comes to outdoors is if you have a product or service that is meant to be outside, then you should film outside. The main benefit of filming indoors is that you can control the environment and keep the videos consistent from one video to the next.
Whatever you decide to do, just be aware of things such as lighting, audio quality and having clean, non-distracting background. Just making videos to market your business is a big step, so just play with what works best when filming and you'll eventually find your sweet spot.
Let me know if you have any questions about producing marketing videos, or get in touch about getting help with your videos.
Videos can help small business owners increase sales by offering better value to your target market than your competition. Videos that inform and educate help customers make better decisions, establish your business as trustworthy and can eliminate buyer’s remorse. https://youtu.be/kaAieCTsc2A
I recently needed to buy a new auxiliary battery for my VW Westfalia camper van and had a heck of a time figuring out what kind of battery I should get. I was set on an AGM battery but couldn’t find the right fit.
I finally found a specialty battery shop in Vancouver and when I told the shop owner what I wanted to buy, I was luckily informed that my Westfalia needs to have a gel battery because that’s what the van’s charging system was designed to charge.
That bit of information likely saved me money, time and hassle from using the wrong battery.
I couldn’t help but think how valuable that information would be to other customers, and how easy it would be for the shop to create videos educating people about little, but very important, things like choosing the proper battery type.
Videos like that would be of great value to customers and would definitely set you apart from the competition, and will likely increase sales for you.
So don’t underestimate the power of video to educate, inform and provide extra value that can translate into a better bottom line for your business.
Need help getting started with video? Get in touch and let’s get you going.
If you’re running a school, in particular, a private school, then you’re basically operating a business that needs to convert your leads into student registrations. Here is why video can be effective for promoting and marketing your school, along with some things to look out for if you take the plunge into using video. https://youtu.be/uA0c3mUkDGM