explainer & whiteboard videos

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Animated videos are perfect for your homepage because they are an engaging way to describe how your product or service works and are not limited by what can be filmed.

Some benefits of animated videos:

  • Especially effective for service-based businesses, such as law firms, software and app developers, non-profits, etc.

  • Animated videos can visually explain complex subjects to make them easily understandable.

The most important part of any video is the script.

No matter what style of video you choose or how slick the animation, the script and the message make or break the video.

Animated Video Types:

  • Explainer Videos: More like cartoons, can be more colourful and dynamic

  • Whiteboard Videos:

Explainer Video Lengths:

  • 30 seconds:

    • Great for top-of-funnel awareness campaigns

    • Perfect for social media sites like Instagram

  • 60 seconds: Getting customers to buy or learn more about your business.

    • Meets Instagram’s time limit on videos

    • Enough time to describe one specific product or service and its benefits

  • 90 seconds is the sweet-spot for animated videos because there’s enough time to describe the pain the viewer experiences and your solution.

    • 90 seconds is what we recommend for 95% of clients.


  • Custom script that communicates the right message to your target audience

  • Professional voiceover

  • Animated explainer video in your choice of:

    • 1920 x 1080: The normal video size

    • Square: For Facebook and/or Instagram

  • Royalty free music and sound effects


  • 30 Second Video: CAD$1,195

  • 60 Second Video: CAD$1,995

  • 90 Second Video: CAD$2,495

Click a time below to book a no obligation discovery call to discuss your business objectives and how we can help you achieve your goals with video.