content marketing Archives - Kwan Multimedia | Video Marketing & Production Services https://kwanmultimedia.com/tag/content-marketing/ Thu, 14 Feb 2019 02:18:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 Video Studio Setup for a Client https://kwanmultimedia.com/2019/02/14/2019-2-13-video-studio-setup-for-a-client/ Thu, 14 Feb 2019 02:18:10 +0000 https://kwanmultimedia.com/2019/02/14/2019-2-13-video-studio-setup-for-a-client/ I recently helped a client set up a studio space in their office so they can make videos whenever they have time. This video documents the process, as well as showing a before and after of the space. Want help setting up a video studio in your office? Contact me to schedule an appointment.

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]]> Event Video for The Pacific Club https://kwanmultimedia.com/2019/01/28/2019-1-27-event-video-for-the-pacific-club/ Mon, 28 Jan 2019 04:35:00 +0000 https://kwanmultimedia.com/2019/01/28/2019-1-27-event-video-for-the-pacific-club/ Event videos are commonly used to show off how cool you are to others. But event videos are also a great way to build morale, communicate your values and attract talent to your organization. The problem is that most event videos are not created with this level of forethought and are merely a bunch of […]

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]]> Wills & Estate Planning Video for Shire Law Group, PC https://kwanmultimedia.com/2019/01/09/2019-1-1-wills-amp-estate-planning-video-for-shire-law-group-pc/ Wed, 09 Jan 2019 23:10:35 +0000 https://kwanmultimedia.com/2019/01/09/2019-1-1-wills-amp-estate-planning-video-for-shire-law-group-pc/ Alan Press and Caren Naidoff of Shire Law Group, PC in Illinois wanted an animated explainer video for their wills and estate planning services that would speak to the diversity of their client base. The video also had to have a sense of playfulness, while also explaining their process for helping clients create their will […]

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]]> Why Your Videos Don’t Need Speaking https://kwanmultimedia.com/2017/02/09/why-your-videos-dont-need-speaking/ Thu, 09 Feb 2017 22:51:24 +0000 https://kwanmultimedia.com/2017/02/09/why-your-videos-dont-need-speaking/ One of the big reasons I think more businesses don’t use video is because they’re worried about who’s going to speak in the video. And that’s a totally legitimate concern because that face and/or voice represents the company. https://youtu.be/eLA6DKl_was Your customers will identify with that person with your business, for better or for worse. But […]

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]]> Podcast Ep. 42: How Mike’s Hacker Experience Helped Build His Brand https://kwanmultimedia.com/2016/09/26/podcast-ep-42-how-mikes-hacker-experience-helped-build-his-brand/ Mon, 26 Sep 2016 00:06:22 +0000 https://kwanmultimedia.com/2016/09/26/podcast-ep-42-how-mikes-hacker-experience-helped-build-his-brand/ https://soundcloud.com/brandballers-podcast/episode-42-mikes-hacker-experience Show Notes: In this week’s episode of the Brand Ballers Podcast, we’re going continuing our series about how companies have built their brands in unexpected ways. And in this episode, we’re going to hear from Mike about his own experience building his brand in an unexpected way… The importance of Mike’s brand building experience […]

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]]> Podcast Ep. 41: Breaking the Rules https://kwanmultimedia.com/2016/09/19/podcast-ep-41-breaking-the-rules/ Mon, 19 Sep 2016 09:18:35 +0000 https://kwanmultimedia.com/2016/09/19/podcast-ep-41-breaking-the-rules/ Baller Unexpected Brand Building Series We’re going to kick off a new series on unexpected ways that companies have used to build their brand. Episode List: Breaking the rules: Finding your own way. Mike: Unexpected ways to build your brand (presentation for kids) Carl: Unexpected ways to build your brand (presentation videos for Carl) Now […]

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]]> Podcast Ep. 40: Mike’s First Draft of a Video Script – Behind the Scenes https://kwanmultimedia.com/2016/09/13/podcast-ep-40-mikes-first-draft-of-a-video-script-behind-the-scenes/ Tue, 13 Sep 2016 14:10:24 +0000 https://kwanmultimedia.com/2016/09/13/podcast-ep-40-mikes-first-draft-of-a-video-script-behind-the-scenes/ https://soundcloud.com/brandballers-podcast/first-draft-video-script Show Notes: In this week’s episode of the Brand Ballers Podcast, we’re going to wrap up our series on using video by having Mike talk about his experience of producing some video content for his business. Hopefully, you’ll learn something from what Mike has learned that could help you or inspire you. The importance […]

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]]> Podcast Ep. 39: Using Video as as Sales Tool – The Tipping Point for Success https://kwanmultimedia.com/2016/09/06/podcast-ep-39-using-video-as-as-sales-tool-the-tipping-point-for-success/ Tue, 06 Sep 2016 15:58:04 +0000 https://kwanmultimedia.com/2016/09/06/podcast-ep-39-using-video-as-as-sales-tool-the-tipping-point-for-success/ Show Notes: In this week’s episode of the Brand Ballers Podcast, we’re going to discuss what it takes to actually get business with your videos, and specifically, the tipping point for video marketing success. So what are some important things we should know about video marketing success? The importance of using videos as lead generation […]

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]]> Presentation Skills – How to Present an Award [VIDEO] https://kwanmultimedia.com/2016/05/03/presentation-skills-how-to-present-an-award-video/ Tue, 03 May 2016 19:43:40 +0000 https://kwanmultimedia.com/2016/05/03/presentation-skills-how-to-present-an-award-video/ In this video you will learn how to present an award. Last week, I was asked what to say before giving someone an award at an official awards ceremony. So, I wanted to give a quick and simple way to help you learn what to say when you need to introduce someone and present them […]

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]]> Content Marketing – Why you should create content based on buying cycle [VIDEO] https://kwanmultimedia.com/2016/04/08/content-marketing-why-you-should-create-content-based-on-buying-cycle-video/ Fri, 08 Apr 2016 09:13:32 +0000 https://kwanmultimedia.com/2016/04/08/content-marketing-why-you-should-create-content-based-on-buying-cycle-video/ In this video, I’m going to talk about creating content based on buying cycle and why that’s a good content marketing strategy for your business. Creating content based on buying cycle is a very good idea because when customers are searching for a particular product or service, they will likely be at different stages of the […]

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