Carl Kwan, Owner of Kwan Multimedia

I’m Carl Kwan. In 2009, I started sharing presentation advice on YouTube. Those videos helped me attract clients before I founded Kwan Multimedia in 2013.

My presentation-focused channel has since reached 128,000 subscribers and over 17 million views.

That experience gave me a practical understanding of how people find videos, respond to a message, and get to know someone before they meet.

I bring an MBA and a background in executive presentation coaching to this work. I help you work out what your audience needs to hear and how to communicate it. You can hire me for strategy or coaching, or have Kwan Multimedia produce the videos and help you use them.

I call the approach the Video Trust Framework. It connects video to the decisions your customers are making, from discovering your business to deciding whether to buy.

Sometimes that means an introduction or a video sales letter. Sometimes it means a detailed explanation that shows your expertise. The starting point depends on your business and what your customers need next.