$0
Prospective clients said they chose him because of his videos
Steve had deep financial-planning knowledge, but his explanations often pulled in too many directions. We clarified what he did, how his advice-only approach was different, and what clients could expect. The videos gave prospective clients a clear, consistent way to understand his approach before they met.
“People will actually say to me, they chose to work with me because they saw a video.”
Steve Bridge, Money Coaches Canada client testimonial
Build a video system around the buyer’s decision
Kyle, a fractional VP of Sales, had gone 18 months without landing new business. He had deep sales experience and had tried making videos, but the message and the collection of assets were not creating the right opportunities.
We built an introduction, a service explanation, FAQs, and proof around the questions prospective clients needed answered. Within the first month of the videos going live, the CEO of a company generating approximately $30 million in annual revenue contacted Kyle after watching them. That company was about six times the size of the businesses Kyle was targeting at the time.
TCA Electric: Give cold outreach a reason to earn a reply
We developed a one-minute introduction video for a specific job: help prospective clients receiving TCA Electric’s cold outreach understand the company quickly and give the email a credible reason to earn a response. Sean reported that before the video, 10 cold emails could produce no replies and sometimes 30 produced only one. After he began including the video, 10 emails produced three positive responses.