They may hear about you through a referral, find you in search results, or see your work on LinkedIn, YouTube, or your website. The message and evidence they find can determine whether the conversation begins.
That is why we created the Video Trust Framework: to identify what people need to see and hear before they move forward, where video can help, and how to deliver the right message for the right audience.
Steve had deep financial-planning knowledge, but his explanations often pulled in too many directions. We clarified what he did, how his advice-only approach was different, and what clients could expect. The videos gave prospective clients a clear, consistent way to understand his approach before they met.
“People will actually say to me, they chose to work with me because they saw a video.”
Steve Bridge, Money Coaches Canada client testimonial
We look at your sales process, who you need to reach, and what they need before they’re ready to act. Then we decide where video can help.
Your strategy sets out what to make, the right message for each audience, and where to use it. A video might help someone discover you, prepare for a consultation, or feel confident choosing you.
Get a usable plan for the right videos, messages, proof, and placement. YouTube strategy is also available as a standalone engagement.
Work on your message and delivery through presentation or on-camera coaching. For teams making their own videos, technical training covers filming, editing, and publishing
Have us turn the plan into professionally produced videos, from message and scripts through coaching, filming, editing, and getting them ready to use.
A Strategic Video Foundation brings together the videos buyers need to understand your business and evaluate your offer.
Introductions, explanations, answers, and client stories give people a consistent way to get to know you before they contact you.
Kyle Ancelin, a fractional VP of Sales, had deep sales experience but had gone 18 months without landing new business. He had tried making videos, but they were not supported by a clear message or a system.
We worked out what prospective clients needed to understand about Kyle’s approach, then built an introduction, a service explanation, FAQs, and proof around those questions. Each video had a specific job in helping the right people feel ready to start a conversation.
Within the first month of the videos going live, the CEO of a company generating approximately $30 million in annual revenue contacted Kyle after watching them. That company was about six times the size of the businesses Kyle was targeting at the time.
My background includes executive presentation coaching for government agencies and global brands, including Samsung, Jaguar Land Rover Korea, and the Bank of Korea. I’ve also worked as a professional voice actor, worked in live radio, and produced and hosted educational television programs. I draw on that experience to help you get your point across and feel more comfortable on camera.
I write the scripts in your voice, then rehearse with you so you feel prepared and sound like yourself.
We plan where each video fits in your sales and marketing, whether on your website, in outreach emails, on YouTube, or shared before a consultation.
For Jennifer Abbott at Hear at Home Mobile Hearing Clinic, a care home included one of the videos we created in its welcome package. That gave people another way to learn about her hearing healthcare services through an organization already involved in their care.
TCA Electric needed a concise introduction for prospective clients receiving its cold outreach emails. We developed the message around one specific job: help the recipient quickly understand the company and give the email a credible reason to earn a response.
Sean reported that before the video, 10 cold emails could produce no replies and sometimes 30 produced only one. After he began including the video, 10 emails produced three positive responses.
Read Why Most Business Videos Don’t Work to help you decide what your videos need to do for your business.
