Anna Gradie wanted a video on her homepage for years. She wanted to use video to promote her services and look more professional online.

She was also terrified of it.

Today, Anna consistently publishes videos on LinkedIn. Roughly two years after we helped her create a home recording setup, she’s still using it.

Anna is a certified executive coach for women leaders. Her experience will sound familiar if you know video could help people understand your business, but feel uncomfortable on camera or unsure how to get started.

The gap between wanting to use video and actually recording

Before we worked together, Anna relied on text on her website, LinkedIn, and other social platforms. She wanted to add video, but she faced both a confidence barrier and a practical one.

She didn’t have a suitable recording setup and didn’t know which equipment to buy.

So she had quite the dilemma. You can imagine that it would be difficult to feel ready to record when you’re also unsure whether your lighting, equipment, or space will work.

Our work focused on creating a setup suited to Anna’s home and helping her select appropriate equipment. We worked with the space she already had. In this case, she had a fantastic open-concept main floor of her house.

The funny thing is, when she was making videos before, she never considered that the depth behind her in her house would be to her advantage.

The problem was that she didn’t have proper lighting. Natural light coming from behind silhouetted her. And that just didn’t have the professional look and feel that she needed to be able to convey to her audience.

A setup she could use herself

In addition to affordable video lights, we also recommended a wireless microphone and a tripod for her camera, which in this case was her phone. This helped her get good audio. It also let her set the camera at eye level for a more professional, polished look.

Anna says the setup gave her the confidence to create videos from home. She finally recorded the homepage introduction she’d wanted for years and began promoting her services through video.

The lighting also helped her look more professional during webinars and online events.

She describes the practical benefit plainly:

“It doesn’t have to be hard. It doesn’t have to take hours. It can be easy.”

Anna also reports positive feedback and more interest in her services.

What I’ve seen since adds another part to the story: she continues to publish consistently on LinkedIn with that same setup.

The value continues after the setup

Anna did the hard part, which was to take that step and start creating videos.

She was obviously held back by the lack of knowledge she had in terms of actually making the videos and how to use the equipment.

That shouldn’t be what stops you from producing video content for you and your business. Video is such an incredibly powerful tool for marketing and promoting your services.

But I totally understand how it can be difficult when there are so many choices and so much information online.

For Anna, the equipment and recording space we helped her put together unlocked her ability to record videos from home.

That’s a practical consideration when you plan to record your own business videos: will the setup fit your space and make sense for how you’ll actually use it?

In Anna’s case, the same setup supports her own videos as well as webinars and online events. It serves several parts of how she communicates with potential clients.

If you’ve been putting off video, start by identifying what’s holding you back. Uncertainty about equipment needs different help from uncertainty about what to say. You may need support with both.

At Kwan Multimedia, we help with video strategy, communication coaching, and production. We can talk through what you want video to accomplish and the support you need to get started.

The right support can make video something you keep doing.