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Why Explainer Videos Are Effective
Explainer videos are incredibly effective video marketing tools because they are seen as unintimidating and sort of entertaining. But just like any type of marketing tool, it needs to speak...
video content marketing
Promo Video for The Pacific Club – Vern Brownell, D-Wave Systems
The Pacific Club is one of my favourite organizations here in Vancouver. They support entrepreneurs by offering informative and inspiring events such as interviews and presentations with Vancouver area business...
The Best Length for Tutorial Videos
A common dilemma we face when making video content marketing material is video length. Recently, someone asked about how long a tutorial video should be so I wanted to address...
The Ultimate Leader Accelerator Course Explainer Video
Are your organization’s leaders not doing their job as well as they should? Then check out the Ultimate Leader Accelerator Course by my awesome client Dr. Mary Kay Whitaker over...
Why Videos are Great for Sharing Tips & Tricks with Customers
Videos are great for sharing tips and tricks with your customers because the videos help put a “face” to your company, while at the same time, helping your customers to...
Explainer Video for MyOrderDesk Gets 200% Increase in Lead Generation
This little video was used in two email campaigns and produced a 200% increase in leads for PagePath’s MyOrderDesk. I’m lucky enough to get to work with amazing companies and...
Why Video Marketing Wins Over Customers
One of the things I love about video marketing is how powerful it is in helping to win over customers. If a customer or prospect is on the fence about...
Oh Snow! (Or Why Corporate Culture Videos are Important)
I always have a camera with me because I love making films about stuff I’m doing with my family. Not all of the videos I shoot ever get published, but...
How Video Content Marketing Empowers Customers
One of the most powerful things about video is the ability to empower people through learning and inspiring action. I know that personally, I’ve been influenced and have learned from...
Ultimate Leader Online Course Explainer Video
Here’s the first in a series of explainer videos that describe a leadership training program created by one of my favourite clients, Dr. Mary Kay Whitaker. An explainer video for...